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AdEx study on Ice Creams – It’s a scoop for the daily; periodicals, lay off

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AdEx study on Ice Creams – It’s a scoop for the daily; periodicals, lay off

Print advertising of ice creams has skyrocketed by over 75% in last three years, says an AdEx India study. Interestingly, magazines account for a meagre 3-4% share of the print ad-spends, while newspapers enjoy the biggest pie. AdEx India carries out a research on the advertising dynamics of the industry.


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The report reveals that there has been nearly 5 times more growth in video consumption in the last 12 months, with 96 percent of all usage being focused on long form video