Top Story

e4m_logo.png

Home >> Media – Print >> Article

AdEx Analysis: Chocolate loses a bit of its sweetness in Jan-Oct 2010

15-November-2010
Font Size   16
Share
AdEx Analysis: Chocolate loses a bit of its sweetness in Jan-Oct 2010

The print advertising overview for the period Jan-Oct 2010 shows that print ad-volumes of chocolates decreased by 31 per cent since the last year review. Cadbury India Ltd was the leading advertiser under the chocolates category, while Priya Gold Snakker was the most advertised new brand in this review. More

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education