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AdEx Analysis Pointer: The rising crunch in the Wafers/Namkin industry

06-December-2010
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AdEx Analysis Pointer: The rising crunch in the Wafers/Namkin industry

According to the latest AdEx figures, the wafers/namkin industry grew by a significant 40 per cent since the last year Jan-Oct survey. The chips/wafers category saw the most ads in print while Pepsi Co India Holding (P) Ltd was the top advertiser. The two new variants of Leher Kurkure, were the most advertised new brands this year, followed by Uncle chips.More

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