Adarsh Mishra has been promoted as Vice President, Sales and Marketing Development (SMD), at DNA, effective from April 1, 2011. Prior to this, he was working as Associate Vice-President in the group. Mishra will be reporting to KU Rao, CEO, DNA.
Confirming the development to exchange4media, Mishra said, “This year will be a consolidation phase for DNA, hence my role will be to work towards the growth of the newspaper. We are sure that in coming times DNA will emerge as clear-cut leader in its category.”
Mishra has been associated with DNA since its inception and has over 17 years’ experience in circulation with newspapers such as Indian Express, Lokmat and Ananda Bazar Patrika.
DNA (Daily News & Analysis) is an English newspaper owned by Diligent Media Corporation, a joint venture between Dainik Bhaskar Group and Zee Group.