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ACK Media expands reader base for Suppandi

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ACK Media expands reader base for Suppandi

Suppandi 48, the 48-page English quarterly comic magazine published by ACK Media - the house of Amar Chitra Katha, has turned into a teen magazine from its sixth issue released in December 2011. So far, the magazine has been targeted at kids in the age group of 7-12 years. Cult character Suppandi, born in Tinkle close to 30 years back, moved into his own magazine Suppandi 48, which was launched in October 2010.

Elaborating on the magazine’s transformation, Anisha Karthick, Editor of Suppandi 48, clarified, “With this issue, the magazine is turning teen and not the character Suppandi. Suppandi will remain Suppandi, though his stories will be written in different styles. There will be a noticeable difference between Suppandi stories in Tinkle and Suppandi 48, but the essence of the character will be maintained throughout. Teenagers mostly end up reading something that’s for children or for grown-ups. So, the Suppandi 48 team decided to give young adults a magazine that is specifically for teens.”

The cover price of the magazine will remain at Rs 40. The cover art of the latest issue has been inspired by pop art. Accompanied with a disclaimer and a ‘Teens Only’ stamp, the design is claimed to be first of its kind. Suppandi will be seen exploring diverse scenarios, making a mess of different professions, pursuing his hobbies, having crazy, fun-filled adventures with his friends, connecting with contemporary technology, and much more.

Karthick explained, “As we had decided to go teen, the sixth issue was revamped completely, right from the content style to the colours and design. There is an adventure story where Suppandi gets kidnapped. Super Suppandi, who is Suppandi’s alter ego and makes an appearance only in Suppandi 48, tries his luck at revamping his superhero costume. We have tried to infuse Suppandi in a Manga style comic, where the script flows from right to left and the pages are placed upside down.”

Apart from Suppandi stories, the sixth issue is loaded with a variety of content – comic and non-comic features – besides introduction of new characters, ‘Wrex’ and ‘Boing’, fun features like a bizarre analytical quiz, a feature on zombie outbreaks, talking heads, and so on. There is also a special thrills and chills section for fans of thriller and horror stories. All content is fictitious and has been created for sheer entertainment. The coming issues will feature parodies, spoofs, etc., on various topics.

On whether there was a need to reinvent popular comic book characters, Karthick said, “Characters need to go through some changes once in a while. If the character is not able to connect with its target audience, the purpose stands defeated. But again, this change has to be done tastefully so that characteristics of the particular character are not damaged in the process. In the magazine’s new avatar, Suppandi will be seen in a wide range of scenarios, which will interest teens and entertain them.”

There is no subscription available as of now for the magazine. It can be purchased at bookstores and newsstands all over India. Copies can also be purchased online from the ACK Media website. As of now, Suppandi 48 will be available only in print form. “Let’s see what else can happen in the future,” Karthick remarked.


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