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Accenture to spend $175m to unveil new name

03-January-2001
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Accenture to spend $175m to unveil new name

The $10 billion global management and technology consulting firm, Andersen Consulting, now renamed as 'Accenture', will spend $175 million worldwide to introduce the new brand in the marketplace. Andersen Consulting had announced the name change in October this year.

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