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AC Nielsen survey ranks ‘PC World’ as India’s largest selling IT magazine

26-October-2006
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AC Nielsen survey ranks ‘PC World’ as India’s largest selling IT magazine

‘PC World’, published by the International Data Group, has been ranked as India’s top selling IT magazine. A news stand survey on leading IT magazines sales figures, conducted for International Data Group India by AC Nielsen, has ranked the magazine to be India’s top selling IT magazine.

The AC Nielsen data reveals that ‘PC World’ is ahead of other competing magazines like ‘Digit’, ‘Intelligent Computing Chip’, ‘PC Quest’ and ‘Computer Active’ in terms of news stand offtake, with a 32 per cent market share.

The news stand survey was conducted in September 2006, covering over 250 major news stands across the eight cities – Mumbai, Delhi, Chennai, Kolkata, Pune, Ahmedabad, Hyderabad and Bangalore.

N Bringi Dev, Publisher, PC World and President, IDG India, said, “‘PC World’ is the market leader in many of the 74 countries where it is distributed and we were confident of continuing our leadership position here in India. To validate these, we had commissioned a news stand survey to AC Nielsen India. Our world-class editorial resources and state-of-the-art test centre help us create a compelling package of content month after month and the results of the survey is testimony to ‘PC World’s commitment to provide reliable information and advice to the end-users of digital technology.”

‘PC World’ was launched in India in July 2006 and aims to meet the informational needs of tech-savvy managers, at work and at home.

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