The ABP Group is launching a new Bengali newspaper, Ebela, on September 17, 2012. This is the first Bengali newspaper launched by the ABP Group after Ananda Bazar Patrika in 1922.
The 32-page newspaper is in tabloid format and is targeted at the young readers of West Bengal. The idea is to serve the paper in a sleek, smart and easy to carry format.
The newspaper showcases news on current affairs, entertainment, sports and lifestyle. Ebela also features popular characters from Bengali adventure literature such as Feluda, Bomkesh and Kakababu.
The tabloid is being promoted extensively through print and outdoor for the last one month. Recently a series of three TVCs have been released to reach out to more readers. Malls, metro trains and Volvo buses in Kolkata have been branded to promote Ebela. A series of ground activities has also been planned for greater connect with the TG.
ABP Group is expecting to see the tabloid emerge as one of the leading newspapers in Kolkata, carving out a special place in the minds of the young at heart generation.
For now, Ebela will be circulated in Kolkata and Howrah town only.