Top Story


Home >> Media – Print >> Article

ABP launches tabloid Ebela

Font Size   16
ABP launches tabloid Ebela

The ABP Group is launching a new Bengali newspaper, Ebela, on September 17, 2012. This is the first Bengali newspaper launched by the ABP Group after Ananda Bazar Patrika in 1922.

The 32-page newspaper is in tabloid format and is targeted at the young readers of West Bengal. The idea is to serve the paper in a sleek, smart and easy to carry format.

The newspaper showcases news on current affairs, entertainment, sports and lifestyle. Ebela also features popular characters from Bengali adventure literature such as Feluda, Bomkesh and Kakababu.

The tabloid is being promoted extensively through print and outdoor for the last one month. Recently a series of three TVCs have been released to reach out to more readers. Malls, metro trains and Volvo buses in Kolkata have been branded to promote Ebela. A series of ground activities has also been planned for greater connect with the TG.

ABP Group is expecting to see the tabloid emerge as one of the leading newspapers in Kolkata, carving out a special place in the minds of the young at heart generation.

For now, Ebela will be circulated in Kolkata and Howrah town only.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India