ABP and Fortune Group sign deal to launch Fortune India

ABP and Fortune Group sign deal to launch Fortune India

Author | exchange4media Mumbai Bureau | Wednesday, Oct 31,2007 7:53 AM

ABP and Fortune Group sign deal to launch Fortune India

The Fortune|Money Group, previously known as Time Inc. Business and Finance Network, has signed a deal with Ananda Bazar Patrika Group to launch ‘Fortune India'. The announcement was made by Vivek Shah, President, Fortune|Money Group; D D Purkayastha, CEO, ABP Pvt. Ltd; and Robert Freidman, International Editor, Fortune.

Fortune would launch a local edition ‘Fortune India’ by next year. Time Inc. and ABP signed an in-principle agreement earlier today. This would be the third country-specific edition of the magazine. ‘Fortune China’ and ‘Fortune Turkey’ were launched last month.

According to Shah, “India has become a major player in the global landscape. It is in every CEO’s agenda, and a perfect venue for a leading global business magazine such as Fortune.”

Purkayastha added that India needed a high quality internationally renowned business publication. “We believe that Fortune’s forward thinking and innovative content would prove as a successful guide to our business leaders,” he said.

Freidman said, “We are thrilled to partner with ABP in bringing ‘Fortune’ to India. ‘Fortune’ has had a long fascination with India, and this will launch significantly expand our editorial coverage.”

The Fortune|Money Group is a key player in the business and financial media, which has brands such as Fortune, Money, Fortune Small Business and Time Inc., a Time Warner company, is one of the largest content companies in the world. With approximately 130 magazines, it is a large magazine publisher in the US and the UK. Time Inc.’s brands and franchises extend to online, television, cable VoD, satellite radio, mobile devices, events and branded products.

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