Top Story

e4m_logo.png

Home >> Media – Print >> Article

Abhishek to endorse Pepsi

30-October-2001
Font Size   16
Share
Abhishek to endorse Pepsi

Soft drink major Pepsi Foods has signed Abhishek Bachchan to endorse its brand. While Amitabh has been part of the Pepsi brigade for more than a year now, this is the first time he will feature along with his son in a commercial for Pepsi. It’s however, not known whether Pepsi will use the duo together and immediately or not.

According to Pepsi, it is not in favour of bringing out a new thematic campaign till November end. It will continue to run the current Amitabh – Yash Pathak TVC for a longer period than the normal two months owing to its favourable response and popularity.

The next promotion for the brand will revolve around Karan Johar’s second release Kabhi Khushi Kabhi Gum which stars Amitabh Bachchan, Hrithik Roshan, ShahRukh Khan, Kajol and Jaya Bachchan around December this year.

Pepsi has of late signed the young and upcoming Bollywood stars including Kareena Kapoor and Fardeen Khan.

Incidentally, Pepsi will be the second company to leverage the stature of the two Bs for the promotion of its brand. Maruti has already won the laurel of being the first company to use the star father-son duo on its campaign to promote its multi purpose vehicle Versa.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...