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ABC verdict- Vijayavani is the leading Kannada daily

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ABC verdict- Vijayavani is the leading Kannada daily

Compared to the furore created by the Indian Readership Survey (IRS) data, response to the Audit Bureau of Circulations (ABC) numbers have been tame, as no publisher has raised the red flag yet and advertisers and media planners have responded to it well.

According to ABC (Jan-June 2014) Vijayavani is the leading daily in Karnataka, with total number of copies having increased by 1,82,345. In the last survey, the Kannada daily was circulating 4,85,834 copies, but this time it has increased to 6,67,879. Vijay Karnataka grabbed the second position with 6,18,879 copies. The daily has lost 6,078 copies this time.

Prajavani got the third spot with 5,58,453 copies overall.  The daily has lost 26,022 copies in the duration of six months.

Udayavani has gained this time, but still at number four position, adding 641 copies.

Kannada Prabha and Samyuktha Karnataka are at the fifth and sixth positions respectively. Kannada Prabha lost 3,749 copies while Samyuktha Karnataka lost 15,369 copies.

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