Compared to the furore created by the Indian Readership Survey (IRS) data, response to the Audit Bureau of Circulations (ABC) numbers have been tame, as no publisher has raised the red flag yet and advertisers and media planners have responded to it well.
According to ABC (Jan-June 2014) Vijayavani is the leading daily in Karnataka, with total number of copies having increased by 1,82,345. In the last survey, the Kannada daily was circulating 4,85,834 copies, but this time it has increased to 6,67,879. Vijay Karnataka grabbed the second position with 6,18,879 copies. The daily has lost 6,078 copies this time.
Prajavani got the third spot with 5,58,453 copies overall. The daily has lost 26,022 copies in the duration of six months.
Udayavani has gained this time, but still at number four position, adding 641 copies.
Kannada Prabha and Samyuktha Karnataka are at the fifth and sixth positions respectively. Kannada Prabha lost 3,749 copies while Samyuktha Karnataka lost 15,369 copies.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
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