As per latest findings of Audit Bureau of Circulations (ABC) July to December 2015 over July to December 2014, Amar Ujala has recorded a circulation of 29.35 lakh copies, a growth of 29 percent. This includes the newly introduced price variant of Amar Ujala in broadsheet. This was done to attract and grow the readership base of relevant markets.
According to the press release, Amar Ujala has left Dainik Jagran behind by 85,878 copies in UP and 72, 266 copies in Uttarakhand. Amar Ujala as certified by ABC leads in 8 editions of UP, Dehradun and Haldwani editions.
A path breaking innovation of Amar Ujala brand was creating an economy model or price variant for those who couldn't afford a premium paper. The dual strategy of growing high value readership through skillful use of social media and expanding readership base in non premium segments has not only helped readership growth but has helped Amar Ujala achieve multiplier effect for their advertising spends.
Probal Ghosal, Director, Amar Ujala said, "Amar Ujala used social media, social engineering and brand activations to achieve focused growth in high value reader segments. It's not just another circulation growth story."
Ghosal added, "Advertisers will be delighted with new high value readers who came into Amar Ujala fold with use of social media and innovation."