Top Story

e4m_logo.png

Home >> Media – Print >> Article

ABC Jan -Jun 2010 - Mixed results for Marathi dailies

28-October-2010
Font Size   16
Share
ABC Jan -Jun 2010 - Mixed results for Marathi dailies

In audit during first half of the year by ABC (Audit Bureau of Circulation) for the period of January-June 2010 the Marathi dailies are singing mixed tune of growth and decline with their fluctuating average circulation numbers as compared to the previous audit by ABC.

As per the ABC, Marathi daily newspaper Daily Sakal in compare to circulation of 11,65,865 copies in second half of audit in 2009, had printed average 13,30,542 copies everyday during January to June 2010; A robust growth for the newspaper in circulation figures.

Along the same lines Lokmat newspaper has also witnessed an increase in its circulation numbers during first half of audit in 2010 of ABC. According to the latest audit Lokmat has an average circulation of 15,88,099 copies in first half of this year; a sharp growth as compared to 13,50,813 in the previous audit of ABC in 2009.

Opposite to the growth story of other newspapers, Loksatta has seen a decline in circulation figures of the newspaper in the latest audit period. The average print-run of Lokstatta in the first half of the year is 2,84,789 copies everyday; a decline from the average circulation of 3,05,241 copies per day in the previous audit period of 2009.

Agriculture news daily - Agro One - has been able to add more copies in the first half of the year and has reached at the average circulation of 75,645 per day in the audit period January-June 2010; a decent increase from average circulation of 54,343 copies per day during the second half of the audit of ABC in 2009. Deshdoot has got average circulation of 1,04,733 in the recent ABC audit.

On the other hand, Deshonatti has witnessed a decline in circulation numbers from the previous audit results of ABC. The average circulation number has rested at 1,86,029 in audit period of January-June 2010; nominal decline from average circulation of 1,89,322 copies per day during previous audit period of July-December 2009.

The decline story continues with average circulation numbers of Maharashtra Times as well. The newspaper has received average circulation of 2,76,332 in first audit of ABC this year; a decline from 2,85,937 in previous audit of ABC in 2009.

Moreover, newspaper Mumbai Choufer has also witnessed a negative growth story. The newspaper had an average circulation of 2,15,992 copies per day in the first half of this year. In almost a continuing trend, Navkaal had an average circulation of 1, 28, 050 copies per day in the first half of the 2010; a decline from the average circulation figures of 1,36,541 during July-December 2009 period.

Newspaper Sandhyakal has also seen decline in the circulation figures in the January-June audit period of ABC this year. It has got average circulation of 1,06,587 latest audit as compared to 1,07,714, in the previous audit.

Tarun Bharat could also not put up a good show by receiving average circulation figure of 1,22,922 in latest audit period of 2010; a decline in average circulation numbers from 1,27,782 in the previous audit of ABC.

Newspaper Punya Nagri has seen a decline in average circulation figure. In the recent audit it has got an average circulation of 4,02,500; a decline from the average circulation of 4,16,227 copies per day during the audit period of July-December 2009.

 

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...