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ABC figures put Rajasthan Patrika again at No. 1 position in Rajasthan

ABC figures put Rajasthan Patrika again at No. 1 position in Rajasthan

Author | exchange4media News Service | Friday, Apr 07,2006 7:58 AM

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ABC figures put Rajasthan Patrika again at No. 1 position in Rajasthan

Rajasthan Patrika has again reinforced its position as the No. 1 newspaper in Rajasthan as per the latest ABC findings (July-December 2005), which were declared on April 4.

According to the latest ABC figures, Rajasthan Patrika leads over its nearest competitor by more than 48,000 copies. Patrika enjoys a circulation of 894,010, whereas Dainik Bhaskar’s circulation in Rajasthan stands at 845,438. Patrika has a national circulation of almost a million (991,795) copies.

“Readers prefer Rajasthan Patrika even at higher price in Rajasthan. This shows that Rajasthan Patrika enjoys a very strong base in Rajasthan,” said BR Singh, DGM Circulation, Rajasthan Patrika. “Though our competitor has slashed its price to Rs 1.50 after increasing it to Rs 2.75 in Jodhpur city, Patrika leads in Jodhpur edition by 37,894 copies,” he added.

According to Arvind Kalia, National Marketing Head, Rajasthan Patrika, “Rajasthan Patrika has many feathers in its cap to show as it completes its Golden Jubilee Year. News Today, the evening daily launched by Rajasthan Patrika in the year, when clubbed with Rajasthan Patrika, provides an unparalleled advertising avenue in Jaipur and the state. And if the growth of Rajasthan Patrika is viewed combined with News Today, certainly it is enviable for our competitors.”

Rajasthan Patrika is also ranked the No. 1 newspaper in Rajasthan as per NRS 05.

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