Audit Bureau of Circulations (ABC), a not-for-profit voluntary organisation consisting of publishers, advertisers and advertising agencies, has elected its new Council of Management. Subroto Chattopadhyay, Chairman, The Peninsula Foundation, has been elected ABC Chairman for the period 2009-10, while Vijay Darda, Chairman, Lokmat Group, has been elected the Deputy Chairman of ABC.
Chattopadhyay, who was Deputy Chariman of ABC for 2008-09, takes over from Ch. Kiron, Managing Director of Ushodaya Enterprises Pvt Ltd, the incumbent Chairman.
In conversation with exchange4media, Darda said, “My priorities for the year ahead will be to strengthen the hands of my Chairman, to strengthen ABC by bringing in more clarity and more people to the ABC fold, because this is the only authentic body that the advertising agencies can depend upon, and this is the only international body that certifies the truth of your circulation. In fact, the NRS-IRS merger will only bring in more authenticity and more reliability.”
Some of the other new members in the Council of Management include, Aritra Sarkar of The Telegraph; Ravi Pisharody, President - Commercial Vehicles, Tata Motors; and Vikram Sakhuja, CEO, GroupM South Asia.