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ABC Circulation figures; News magazines pick up as readers crave for more

25-April-2002
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ABC Circulation figures; News magazines pick up as readers crave for more

Nawal Ahuja

Our Special report on readership figures for Magazines had reported that according to IRS 2001 Round 2 data, magazines overall lost readership last year. Circulation figures though throw up a mixed bag. Where news magazines like India Today, Outlook and Week have seen a rise in circulation women targeted mags like Femina, Women’s Era and Filmafare have seen their circulation go down.

The figures released recently for the period July–Dec 2002, India Today (English) saw a surge in circulation to 444,720 copies up from 432,083 for the previous six months. This translates into a rise of 2.9%. Outlook and Week too grew by 6.8% and 8.4% respectively to record circulation of 247,110 and 192,397 respectively.

Interestingly the readership for Indian Today had seen a marginal decline of 1% according to IRS 2001 Round 2 figures, which were released in November last. Week and Outlook though had grown in readership by 5% and 6.5% respectively.

On the circulation front magazines targeted at the Women audience saw a decline. Filmfare, one of the most popular bollywood mags saw circulation getting hit by a whopping 15%, down from 156,444 copies to 133,092 copies. Ditto with Femina and Women’s Era. Femina took a hit of 6.4% with circulation falling to 108,560 copies from 115,973 and Women’s Era the Delhi based magazine from Delhi Press saw a decline of 7%.

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