The Audit Bureau of Circulations (ABC) has provided member publications with six weeks of time to electronically submit the audited circulation figures for the period from January-June 2017. In a letter sent to the member publications on July 3, ABC Secretary General, HB Masani stated that the audited circulation figures must be accompanied with the auditor’s report, which should reach the circulation certification body on or before August 16. “It may be emphasised that the period of 6 weeks allowed for this purpose is considered to be adequate. No further extension will be considered,” said the letter.
It was added that the member publications have to compulsorily abide with the existing norms of submitting their circulation figures with the ABC. If a publication fails to furnish the audited circulation details for even a single audit period of six months, it cannot be considered for certification during the subsequent assessment.
“Those publisher members who have not submitted their audited circulation figures for the previous audit period i.e. July-December 2016 are particularly reminded of this essential requirement,” wrote Masani. In order to ensure fairness, ABC’s guidelines require publishers to inform them regarding special trade schemes enticing readers to buy the respective publications. Multi-edition newspapers are kept in check by being made to file a separate incoming certificate along with an area breakdown statement for each edition/printing centre.
A voluntary body of publishers, advertisers, media and advertising agencies, ABC has 967 member publications. While 910 of these are newspapers, 57 are magazines. The previous ABC survey results released on May 8 threw up several unexpected findings. According to the same, member publications registered a compounded annual growth rate (CAGR) of 4.87% over a 10-year period from 2006-2016. The corresponding period also witnessed an increase in sale of 2.37 crore newspaper copies. The growth was led largely by newspapers in Indian languages with the north zone registering the highest CAGR of 7.83%.