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AAI to launch monthly lounge magazine

06-August-2012
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AAI to launch monthly lounge magazine

A premium monthly lounge magazine, Airport India, will be launched by Airports Authority of India in September. It will be published by Trendsetter Marketing.

The magazine will be available in 118 airports across the country.

Durbar Ganguly, Director, Trendsetter Marketing said, “The aim is to promote domestic tourism and various initiatives that the Airports Authority has taken up.”

Ganguly is also the MD and Editor-in-Chief of Millennium Post, which was launched in Delhi in May.

With nearly 12 crore people travelling annually, this magazine’s readership will be potentially as high as one crore passengers per month.

“Few magazines can boast of such a readership, reach or socio-economic power,” said Ganguly.

Catering to high-end customers, both domestic and international, including the Indian diaspora, the magazine will be available at all first-class and business lounges after the check-in area.

Promotions for this magazine will be carried out in trade journals all over the country, according to Ganguly.

Since high-fliers and networked individuals will have access, the advertiser profile will feature brands that will be targeted at this audience. The magazine will be captive, especially at airports that do not have any reading material, shared Jai Talwar, National Ad Director, Trendsetter Marketing.

Regarding the content of the magazine, Ganguly said that it will include lifestyle, tourism, fashion, etc. like any other airline magazine.

Entertainment will be a key element of the magazine’s format – it will cover Bollywood and Hollywood gupshup; interviews with industry leaders, artists and musicians, diplomats, domestic and international sportsmen, politicians, top designers, chefs, national and international celebrities; the most happening travel destinations in India and abroad; fashion trends for both men and women; and the latest brands in terms of gadgets, technology, beauty, health, fitness.

It will also explore the world’s heritage homes and hotels (architecture and interior design), discuss food, wine trends, popular restaurants and include regular features such as horoscopes, relationship advice and self-help wisdom from renowned gurus, plus coverage of unique events in the art, music and theatre world.

Airport India will be edited by Moutussi Acharya, who has worked earlier with Khaleej Times, The Telegraph and The Statesman.

With a print run of two lakh copies per month, the magazine will be printed at Thomson Press.

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