A study on print innovations in magazines in 2005: AdEx analysis

A study on print innovations in magazines in 2005: AdEx analysis

Author | exchange4media News Service | Monday, Mar 27,2006 7:07 AM

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A study on print innovations in magazines in 2005: AdEx analysis The most used innovation in print advertising in magazines last year was ‘free product with sample’. As a category, public issue advertising witnessed the maximum number of innovations. The brand with the maximum number of innovative ads was Cyber Media.
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