With 30 years behind it, India Today is not quite the grand old man chronicling contemporary India, yet the magazine has stood the test of time and competition well. To mark this anniversary, the India Today Group has lined up several activities throughout 2006.
Speaking on the occasion of the print major’s 30th anniversary, Aroon Purie, Chief Executive, India Today Group, said that the journey of India Today was representative of the journey of India itself. Ashish Bagga, Executive Director and Publishing Director, India Today, informed that a series of events and activities had been planned throughout 2006 to mark the anniversary. The year will also see India Today expand further with the launch of a Bengali edition in March 2006 and the publication entering other domains as well.
India Today began its journey in 1975 with the flagship general interest magazine India Today. Going forward, the organisation branched into various languages and other genre increasing its foothold in the country. Bagga pointed out that today, according to NRS 2005, India Today reached out to over 20 million readers, “across languages – in effect touching more Indians across India than any other brand does.”
The organisation, needless to say, is excited with where it has reached. Said Purie, “We are delighted, of course, to be here today. The journey of India Today is really the journey of India. There is so much that has changed in the country in the past three decades and we have been there to document it.”
For Purie, the success of the publication was a result of partnerships. “India Today stands for core values and integrity. We have told history to Indians and captured the colour and vibrancy of the changing fabric of the country, which wouldn’t have been possible without our readers and people who have supported us,” he explained.
India Today has planned a series of activities for the completion of its 30 years for both advertisers and readers. A curtain raiser was held in Mumbai on December 10, 2005 and another is planned in Delhi this week, following which events, promotions and special issues will be unveiled throughout 2006, ending in a grand finale in December 2006.
Not divulging much on this just yet, Bagga spoke further on other growth plans of the group. “The bottomline is to take the value, quality and integrity of the India Today brand and reach out to as many Indians as possible. The India Today content is not just about news reportage but about identifying and analysing trends and then presenting it to our readers – to give a sense of future than just write about the past or present. The idea is to now interpret it across delivery platforms.”
He further said that the group was closely looking at the Internet and digital space going forward. Like the Bengali edition, more languages would be coming forth. Also more initiatives like Simply, Spice, Money Today and so on will be seen from the group.
“There will be several line extensions of India Today to address niche audiences. This is really something for both the readers and advertisers to look forward to every week,” Bagga said, adding, India Today had high expectations to meet.
“Many brands have tried to enter the space and make it big, but no one has succeeded in it. Not only has India Today grown from strength to strength in this domain, but it is also the number one brand. In this 30-year journey that we have travelled, India Today has witnessed the changing face of India and recorded it in a different, compelling and engaging manner. The intention is to continue serving the readers in the same way and be their preferred choice,” he pointed out.