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30 national power brands to contribute 90% of HLL growth

23-June-2001
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30 national power brands to contribute 90% of HLL growth

The Hindustan Lever Limited chairman M S Banga, at the company’s 68th annual general meeting said that the 30 national power brands identified by HLL will contribute as much as 90 per cent to Hindustan Lever Limited’s turnover.

On a shareholder’s query regarding the drop in the company’s total ad spend last year, Mr. Banga said that there has actually been a 13 per cent growth in total brand support expenditure by means of activity in the consumer and sales promotion end.

Mr. Banga said that the premium soaps have registered a growth of 16 per cent last year despite the soap market being downgraded and sluggish in the rural areas.

He also said that the launch of its branded roti will take time, as further improvement in the product is required. He also added that the company has initiated test marketing of mineral water to make a foray.

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