Top Story

e4m_logo.png

Home >> Media – Print >> Article

30 national power brands to contribute 90% of HLL growth

23-June-2001
Font Size   16
Share
30 national power brands to contribute 90% of HLL growth

The Hindustan Lever Limited chairman M S Banga, at the company’s 68th annual general meeting said that the 30 national power brands identified by HLL will contribute as much as 90 per cent to Hindustan Lever Limited’s turnover.

On a shareholder’s query regarding the drop in the company’s total ad spend last year, Mr. Banga said that there has actually been a 13 per cent growth in total brand support expenditure by means of activity in the consumer and sales promotion end.

Mr. Banga said that the premium soaps have registered a growth of 16 per cent last year despite the soap market being downgraded and sluggish in the rural areas.

He also said that the launch of its branded roti will take time, as further improvement in the product is required. He also added that the company has initiated test marketing of mineral water to make a foray.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group