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15 pc growth in innovative print ad layouts during 2008: AdEx Analysis

23-March-2009
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15 pc growth in innovative print ad layouts during 2008: AdEx Analysis

There was 15 per cent growth in usage of innovative print ad layouts during 2008, as compared to 2007. The ‘L’ shaped ad layout was used maximum in print, closely followed by ‘figured outline’ during 2008. Food and beverages category led with 26 per cent share of the overall innovative ad layouts used in Print during 2008.

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