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11% dip in Washing Machine ad spends in Print in 1st three Qs of 2005: AdEx study

11% dip in Washing Machine ad spends in Print in 1st three Qs of 2005: AdEx study

Author | exchange4media News Service | Monday, Dec 19,2005 7:48 AM

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11% dip in Washing Machine ad spends in Print in 1st three Qs of 2005: AdEx study

There has been a steady trend of declining ad spends for washing machines since 2004. The top brand in terms of ad spends is Samsung Washing Machine followed by LG Intello. The preferred medium has been newspapers, with English publications leading the pile.

Tags: e4m

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