Dainik Bhaskar has awarded ‘Ogilvy’ the creative duties for its brand ‘Dainik Bhaskar’. With a single state presence till the year 1997, the brand has aggressively expanded its footprint across 14 states in India since then; the most recent launch being in the state of Bihar in January 2014. Today, Brand Bhaskar is a leader in print readership operating in the highest growth markets in India, being an integral part of daily lives of 19.8 million readers.
As the new partner, the creative agency will be responsible for all creative communications which will be rolled out under the brand. Ogilvy will focus significantly on building strategic pillars for the brand’s communication and articulating it’s positioning to Brand Bhaskar’s relevant audiences across the country.
On aligning with Ogilvy as the brand’s creative partner, Girish Agarwal, Director, Dainik Bhaskar commented “Brand Bhaskar has come a long way and we constantly ask ourselves ‘what next and where do we take the organisation and the brand’. We welcome Ogilvy on board as they bring with them their expertise and strong repute of building sustainable brands. The Bhaskar way of journalism has always believed in ‘kendra mein pathak – putting the reader first’ and is highly trusted for its unbiased, objective coverage. As our partners the Ogilvy team plays an immensely significant role in integrating our values and philosophy in their creative approach that will resonate with our audiences in a way that they continue to take pride in associating with the Bhaskar Brand.”