DB Corp Limited’s (DBCL) flagship brand Dinik Bhaskar has launched a unique initiative – No Negative News on Monday – to usher in a more optimistic environment in news publishing.
“A common complaint is that the print media tend to highlight negative news more than positive developments in our society and country. Too much focus on uninspiring news can inhibit one’s outlook on daily life and society. The reader then tends to begin his/ her day on a negative note with little excitement to look forward to. India is one of the most youthful nations in the world and the youth of our country is brimming with greater confidence and optimism. This is a fact that Dainik Bhaskar, as a responsible print media entity, seeks to embed in the fabric of our daily life to make it better and more productive. We believe that if our thoughts are positive, our actions will reflect the same,” said, Girish Agarwaal Director, Dainik Bhaskar.
Dainik Bhaskar will highlight positive news on the front page, desh-videsh, state and city sections across editions and segregate other news under a clear header, every Monday.
Agarwaal added, “No Negative Monday is our movement towards adopting a positive outlook to life. Monday – the first day of the week sets the tone and pace of activities for the entire week. ‘No Negative Monday’ will encourage our readers across India to begin the week by reading positive, inspiring news, which will trigger a positive thought process and set a good momentum for the forthcoming days.”