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‘Vanitha’ plans early for Christmas special in December

20-November-2010
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‘Vanitha’ plans early for Christmas special in December

Christmas is still some weeks away, but the buzz around the festival is growing. Malayalam fortnightly ‘Vanitha’ is sprucing up its content for a special Christmas issue in the month of December. The issue of ‘Vanitha’ in the second half of the month will feature some special articles and exclusive write-ups to attract women readers during the festive season.

This special issue will feature a special cookery section offering recipes for a complete Christmas feast.

Moreover, there will be a travel diary to help readers explore new places. Other articles will cover myriad topics like car accessories and film features, among others.

‘Vanitha’ has continued to be the most widely read magazine in the country as per the IRS 2010 Q2 results as well. However, the magazine has witnessed a 9.36 per cent decline in readership in Q2 as compared to the IRS 2010 Q1 results.

 

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.