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‘Top Gear’ switches to third gear; celebrates with special mega issue

‘Top Gear’ switches to third gear; celebrates with special mega issue

Author | exchange4media Mumbai Bureau | Monday, Oct 06,2008 8:34 AM

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‘Top Gear’ switches to third gear; celebrates with special mega issue

‘Top Gear’, the motoring magazine from BBC, recently turned three in India and is celebrating its third anniversary with a mega 350-page issue, which has hit newsstands in the first week of October. The issue also includes a new section – TG 2Wheels – for bike enthusiasts with coverage on the new bikes on the block.

Speaking on the third anniversary, Tarun Rai, CEO, Worldwide Media, the joint venture between BBC and the Times Group which has launched ‘Top Gear’ in India, said, “‘Top Gear’ is much more than an auto magazine. It is authoritative, but also a fun read. In the last three years, ‘Top Gear’ has been able to carve out its unique positioning with auto enthusiasts all across India. The third anniversary issue is a spectacular drive through India. It is also our biggest ever issue.”

Vardhan Kondvikar, Editor, ‘Top Gear’, said, “To see India, you have to get your fingernails dirty. And once you get your first taste of it, you’ll never stop.”

To celebrate the event, the ‘Top Gear’ team decided to explore India in some of the new cars that have hit Indian roads. The cars were put through the test with trips as varied as driving through the spartan beauty of Rajasthan to remote places like Bhimbetka and Tranqebar, and even a drive from Mumbai to Chitrakoot in Madhya Pradesh and back.

‘Top Gear’ is an auto/ lifestyle brand and is present in 50 countries across the world. The ‘Top Gear’ magazine is published by BBC Worldwide and first hit the stands in October 1993 in the UK. It reached the Indian shores in 2005 through Worldwide Media.

Worldwide Media also owns key brands like women’s magazine ‘Femina’, entertainment magazine ‘Filmfare’, home improvement magazine ‘BBC Good Homes’, fashion magazine ‘Grazia’, and celebrity lifestyle magazine ‘Hello!’, among others.

Also read:

‘Top Gear’ magazine to use multi-media platforms for Indian market

Tags: e4m

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