In order to get the position of the magazine right, ‘Top Gear’ has moved in its UK Deputy Editor Peter Grunert to India for three months. Grunert would be working with Joel Pereira, the newly appointed Editor of Top Gear India.
‘Top Gear’ magazine from the BBC stable, which is currently licensing in 18 countries, will now take the support of multi-layer media platforms to promote the brand in India. ‘Top Gear’ has been using multi-media platforms to reach and interact with their readers in Britain.
The plan is to involve the readers in a more interactive way by giving them an altogether different magazine experience. Just as the magazine has used multi-media like TV programmes and on-ground live events in Britain, they are planning to adopt a similar method to gain a better grip over the minds of the readers in India.
‘Top Gear’ primarily targets car buffs and the management strives to involve their readers in a much different way.