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‘The Sunday Indian’ launched in 8 more languages

18-June-2007
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‘The Sunday Indian’ launched in 8 more languages

The Planman Media has launched the general interest weekly magazine ‘The Sunday Indian’ in eight more Indian languages. With this, the number of language editions of the magazine has touched 13.

‘The Sunday Indian’ was launched in October last year. It already has five language editions in Hindi, English, Bengali, Tamil and Gujarati. The new editions would be in Kannada, Assamese, Punjabi, Urdu, Telugu, Marathi, Malayalam and Oriya.

“The Sunday Indian is the only magazine in India with global content, international guest columns and cutting-edge analyses. Contemporary Indians looking at globalisation as an opportunity love the magazine. It caters to every Indian who thinks about issues pertinent to India and are proud to be an Indian,” said Arindam Chaudhuri, Editor-in-Chief, The Sunday Indian.

The initial print run of the magazine in the additional eight languages would be around 30,000 copies. When asked about the mode of publicity campaign, Abhimanyu Ghose, CEO, The Sunday Indian, said, “I think print media is the best suitable for a magazine like ‘The Sunday Indian’ because it reaches out to our target readers. Although we tried TV campaign, we realised that print is best.”

Planman Media is also ready to launch four films. Chaudhuri said, “We are ready with four films which would be released back-to-back from September.” ‘I am 24’ is a film directed by Shaurav Shukla; ‘Last Lear’ starring Amitabh Bachchan, Priety Zinta and Arjun Rampal is directed by Ritu Parno Ghosh and would be released in Hindi as well as English. While ‘Mithya’ directed by Rajat Kapoor would have Neha, Ranbir and Naseeruddin Shah; the fourth film ‘Sun Glass’, directed by Ritu Parno Ghosh, has Konkana Sen Sharma and Jaya Bachchan as the lead actors.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.