Top Story

e4m_logo.png

Home >> Media – Print >> Article

‘Sunday NaiDunia’ on expansion spree, to launch from 7 state capitals in January

15-January-2009
Font Size   16
‘Sunday NaiDunia’ on expansion spree, to launch from 7 state capitals in January

At a time when most publications are putting their expansion plans on hold due to the economic slowdown, NaiDunia is set to launch its weekly publication, ‘Sunday NaiDunia’, from no less than seven state capitals simultaneously – Lucknow, Patna, Dehradun, Mumbai, Chandigarh, Jaipur and Ranchi – in January. The publication would be a combination of 16 pages newspaper and 48 pages magazine in Hindi. To be sold as a package, the publication would be targeted at the discerning urban reader.

‘Sunday NaiDunia’ has been priced reasonably to suit pockets of the target readers. The publication would be headed by Chief Editor Alok Mehta and a team of journalists led by Vishnu Nagar.

Commenting on the publication, Vineet Sethia, Director, NaiDunia Media, said, “The coloured 16 pages newspaper will have a weekly round-up of local, national and international news in analysis format covering sports, business news, book reviews, and health, among others. The magazine will have exclusive cover stories, news about NRIs, travelogues, special interviews, short literary stories and poems, features on cinema, lifestyle, entertainment, theater, career and employment opportunities and Astrology.”

“For the first time ever, a Hindi publication is being presented as a combination of both magazine and newspaper. The tagline ‘Ab Kahiye Good Sunday’ emphasises the ‘Feel Good’ aspect of the product,” Sethia claimed.

He further said, “As of now, our target is state capitals only. We have set up our own bureaus in the cities for local news gathering and are also hiring services of various professional agencies. A lot of freelancers, eminent writers and celebrities, who have been associated with us for long, shall be contributing to ‘Sunday NaiDunia’.”

On the distribution network, Sethia said, “We have set up our own distribution networks in these cities, which will ensure that the product reaches the readers on time.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...