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‘Sunday NaiDunia’ on expansion spree, to launch from 7 state capitals in January

15-January-2009
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‘Sunday NaiDunia’ on expansion spree, to launch from 7 state capitals in January

At a time when most publications are putting their expansion plans on hold due to the economic slowdown, NaiDunia is set to launch its weekly publication, ‘Sunday NaiDunia’, from no less than seven state capitals simultaneously – Lucknow, Patna, Dehradun, Mumbai, Chandigarh, Jaipur and Ranchi – in January. The publication would be a combination of 16 pages newspaper and 48 pages magazine in Hindi. To be sold as a package, the publication would be targeted at the discerning urban reader.

‘Sunday NaiDunia’ has been priced reasonably to suit pockets of the target readers. The publication would be headed by Chief Editor Alok Mehta and a team of journalists led by Vishnu Nagar.

Commenting on the publication, Vineet Sethia, Director, NaiDunia Media, said, “The coloured 16 pages newspaper will have a weekly round-up of local, national and international news in analysis format covering sports, business news, book reviews, and health, among others. The magazine will have exclusive cover stories, news about NRIs, travelogues, special interviews, short literary stories and poems, features on cinema, lifestyle, entertainment, theater, career and employment opportunities and Astrology.”

“For the first time ever, a Hindi publication is being presented as a combination of both magazine and newspaper. The tagline ‘Ab Kahiye Good Sunday’ emphasises the ‘Feel Good’ aspect of the product,” Sethia claimed.

He further said, “As of now, our target is state capitals only. We have set up our own bureaus in the cities for local news gathering and are also hiring services of various professional agencies. A lot of freelancers, eminent writers and celebrities, who have been associated with us for long, shall be contributing to ‘Sunday NaiDunia’.”

On the distribution network, Sethia said, “We have set up our own distribution networks in these cities, which will ensure that the product reaches the readers on time.”

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