‘Sports Illustrated India’ is celebrating its first anniversary this October. Launched in India by Media Transasia on October 5, 2009, ‘Sports Illustrated India’ has been providing diverse coverage of all kinds of sports.
Speaking to exchange4media, Rasina Uberoi, Vice President, Media Transasia Thailand Ltd, said, “In India, the emphasis is only on one sport – as we know cricket is a religion. ‘Sports Illustrated India’ is a celebration of sports and exists to bring forth the diverse coverage of sport to our readers. We will continue to be the authority on sport, which is a hallmark of ‘Sports Illustrated’ US edition. As for the market, it is clear from the plethora of sports channels that the interest in sports is there and there exists no comprehensive sports magazine in the market. A perfect fit and dream of any publisher. A wide open market with enormous penetration scope exists.”
The anniversary issue of ‘Sports Illustrated India’ will be an amalgamation of top sporting events and will encompass the best of the past one year for ‘Sports Illustrated India’. The anniversary edition will include the top photographs and content of the year gone by.
Speaking on this occasion, Piyush Sharma, CEO, Media Transasia India, said, “‘Sports Illustrated India’ has set the bar for sports magazines in India. We are in a different league from the other so-called sports magazines. ‘Sports Illustrated India’ has clearly created a new market or itself. Sports has become a part of our day to day life, the abundance of television channels points to this fact. ‘Sports Illustrated India’ gives to its readers what no other product can give – a respectable and trustworthy sports magazine.”