Top Story


Home >> Media – Print >> Article

‘Sports Illustrated India’ turns one

Font Size   16
‘Sports Illustrated India’ turns one

‘Sports Illustrated India’ is celebrating its first anniversary this October. Launched in India by Media Transasia on October 5, 2009, ‘Sports Illustrated India’ has been providing diverse coverage of all kinds of sports.

Speaking to exchange4media, Rasina Uberoi, Vice President, Media Transasia Thailand Ltd, said, “In India, the emphasis is only on one sport – as we know cricket is a religion. ‘Sports Illustrated India’ is a celebration of sports and exists to bring forth the diverse coverage of sport to our readers. We will continue to be the authority on sport, which is a hallmark of ‘Sports Illustrated’ US edition. As for the market, it is clear from the plethora of sports channels that the interest in sports is there and there exists no comprehensive sports magazine in the market. A perfect fit and dream of any publisher. A wide open market with enormous penetration scope exists.”

The anniversary issue of ‘Sports Illustrated India’ will be an amalgamation of top sporting events and will encompass the best of the past one year for ‘Sports Illustrated India’. The anniversary edition will include the top photographs and content of the year gone by.

Speaking on this occasion, Piyush Sharma, CEO, Media Transasia India, said, “‘Sports Illustrated India’ has set the bar for sports magazines in India. We are in a different league from the other so-called sports magazines. ‘Sports Illustrated India’ has clearly created a new market or itself. Sports has become a part of our day to day life, the abundance of television channels points to this fact. ‘Sports Illustrated India’ gives to its readers what no other product can give – a respectable and trustworthy sports magazine.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...