Outlook Group on July 4 launched ‘People’ magazine in India under a licensing agreement with Time Inc. The fortnightly personality oriented magazine has been priced at Rs 30. The first issue of 114 pages features actor Sanjay Dutt and daughter Trishala as its cover story.
‘People’ had revolutionised personality journalism in 1974 and is one of the world’s most popular magazines, reaching 43 million readers across the globe with latest news, exclusive interviews and in-depth reporting on the most compelling people of our time.
The Indian edition of ‘People’ would be a celebrity news magazine that would showcase ‘extraordinary people’ and ‘extraordinary stories’.
Indranil Roy, President, Outlook Group, said, “We are delighted to be associated with Time Inc, one of the world’s largest magazine publishers, and bring ‘People’s unique editorial mix to India. The launch of ‘People’ will actually create a new genre, which is the celebrity news magazine.”
According to Jim Jacovides, Vice-President, Licensing and Syndication, Time Inc., “The economic growth and opportunity in India right now makes this an ideal time to bring one of Time Inc’s signature brands into the country. We are pleased to add ‘People’ to our roster of 35 international editions published under license.”
Saira Menezes, Editor, ‘People’ in India, said, “We hope to be the biggest, most credible source of information on the people you want to know and the moment that shapes their lives. ‘People’ strives to tell stories that resonate, tell them well and, at the same time, be fair, objective, factual and true.”
Saira Menezes to join ‘People’ magazine as Editor
Outlook Group to launch Time Inc’s ‘People’ magazine in India by mid-2008