Top Story


Home >> Media – Print >> Article

‘People’ magazine hits Indian newsstands; fortnightly priced at Rs 30

Font Size   16
‘People’ magazine hits Indian newsstands; fortnightly priced at Rs 30

Outlook Group on July 4 launched ‘People’ magazine in India under a licensing agreement with Time Inc. The fortnightly personality oriented magazine has been priced at Rs 30. The first issue of 114 pages features actor Sanjay Dutt and daughter Trishala as its cover story.

‘People’ had revolutionised personality journalism in 1974 and is one of the world’s most popular magazines, reaching 43 million readers across the globe with latest news, exclusive interviews and in-depth reporting on the most compelling people of our time.

The Indian edition of ‘People’ would be a celebrity news magazine that would showcase ‘extraordinary people’ and ‘extraordinary stories’.

Indranil Roy, President, Outlook Group, said, “We are delighted to be associated with Time Inc, one of the world’s largest magazine publishers, and bring ‘People’s unique editorial mix to India. The launch of ‘People’ will actually create a new genre, which is the celebrity news magazine.”

According to Jim Jacovides, Vice-President, Licensing and Syndication, Time Inc., “The economic growth and opportunity in India right now makes this an ideal time to bring one of Time Inc’s signature brands into the country. We are pleased to add ‘People’ to our roster of 35 international editions published under license.”

Saira Menezes, Editor, ‘People’ in India, said, “We hope to be the biggest, most credible source of information on the people you want to know and the moment that shapes their lives. ‘People’ strives to tell stories that resonate, tell them well and, at the same time, be fair, objective, factual and true.”

Earlier reports:

Saira Menezes to join ‘People’ magazine as Editor

Outlook Group to launch Time Inc’s ‘People’ magazine in India by mid-2008


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...