‘Just for Women’, a women’s magazine with a strong presence in South India covering Tamil Nadu, Pondicherry, Karnataka, Kerala and Andhra Pradesh, has gone for a makeover. Henceforth, the magazine would be called ‘JFW’.
The new design has been conceptualised by the company’s Creative Director Karthik Sekhar, who was earlier Creative Director and Group Head at JWT. Sekhar has worked on some big brands in the country such as Levis, Nike and The Times of India, and has bagged the country’s very first Cannes Gold Lion in the films category.
Started three years ago, ‘JFW’ is an effort to fill in the gap of a specific magazine catering to women in South India. Bina Sujit, Editor, JFW, elaborated, “When we started out, we realised that there was no women’s magazine to cater to the progressive women of southern India. ‘JFW’ is a magazine for the contemporary women of today, who dare to tread the road less travelled, setting new goals to strive for and leaving behind a rich legacy. And, three years down the line, we felt that it was time for a brand new look and a whole new avatar to capture the essence of South India and cater to the changing sensibilities of women.”
“Incredibly stylish, highly spirited and super smart, ‘JFW’ captures the pulse of modern living with an array of interesting features in fashion, wellness, entertainment, interiors, relationships and much more,” Sujit added.
Options Media Pvt Ltd is the publisher of ‘JFW’ and ‘Club Class’ (a magazine circulated among members of six prestigious clubs in Chennai). Set up in the year 2004, this integrated media house has extensive business interests in publishing, branded entertainment and television.