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‘Fortune India’ launches today; Bates 141 roped in as creative agency

‘Fortune India’ launches today; Bates 141 roped in as creative agency

Author | Akash Raha | Friday, Sep 24,2010 7:48 AM

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‘Fortune India’ launches today; Bates 141 roped in as creative agency

The Indian edition of ‘Fortune’ magazine is being launched in the country under a licence agreement between Time Inc and Anand Bazaar Patrika Group on September 24, 2010. The first edition of ‘Fortune India’ is hitting newsstands on September 25. Dibyendra Nath Mukerjee (popularly known as Bonny) is the Editor of ‘Fortune India’. Pavan Varshnei, President, English Magazines, ABP Pvt Ltd, is the Business Head of the business magazine.

Meanwhile, Bates 141 has been roped in as the creative agency of ‘Fortune India’. However, the media duties will be handled in-house.

It may be recalled that the Ministry of Information & Broadcasting had in February 2010 approved the publication of the Indian edition of ‘Fortune’ magazine under the title ‘Fortune India’, dealing with news and current affairs.

Published by Time Inc’s Fortune Money Group, ‘Fortune’ is a global business magazine known especially for its annual features ranking companies by revenue for Fortune 500. The magazine is also known for its unrivalled access to world’s most influential leaders and decision-makers. Globaly, ‘Fortune’ is read by more than 1.25 million business executives.

Founded by Henry Luce in 1930, the Group’s publishing business consists of ‘Time’, ‘Life’, ‘Fortune’, and ‘Sports Illustrated’. ‘Fortune’s primary competitors in the national business magazine category include ‘Forbes’ and ‘BusinessWeek’. cnnmoney.com is the online home of ‘Fortune’, in addition to Money and Fortune Small Business.

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MIB nod to Indian edition of ‘Fortune’ magazine

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