Top Story


Home >> Media – Print >> Article

‘Fortune India’ launches today; Bates 141 roped in as creative agency

Font Size   16
‘Fortune India’ launches today; Bates 141 roped in as creative agency

The Indian edition of ‘Fortune’ magazine is being launched in the country under a licence agreement between Time Inc and Anand Bazaar Patrika Group on September 24, 2010. The first edition of ‘Fortune India’ is hitting newsstands on September 25. Dibyendra Nath Mukerjee (popularly known as Bonny) is the Editor of ‘Fortune India’. Pavan Varshnei, President, English Magazines, ABP Pvt Ltd, is the Business Head of the business magazine.

Meanwhile, Bates 141 has been roped in as the creative agency of ‘Fortune India’. However, the media duties will be handled in-house.

It may be recalled that the Ministry of Information & Broadcasting had in February 2010 approved the publication of the Indian edition of ‘Fortune’ magazine under the title ‘Fortune India’, dealing with news and current affairs.

Published by Time Inc’s Fortune Money Group, ‘Fortune’ is a global business magazine known especially for its annual features ranking companies by revenue for Fortune 500. The magazine is also known for its unrivalled access to world’s most influential leaders and decision-makers. Globaly, ‘Fortune’ is read by more than 1.25 million business executives.

Founded by Henry Luce in 1930, the Group’s publishing business consists of ‘Time’, ‘Life’, ‘Fortune’, and ‘Sports Illustrated’. ‘Fortune’s primary competitors in the national business magazine category include ‘Forbes’ and ‘BusinessWeek’. is the online home of ‘Fortune’, in addition to Money and Fortune Small Business.

Also read:

MIB nod to Indian edition of ‘Fortune’ magazine

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.