‘Dare’, the magazine on entrepreneurs, brought out by CyberMedia, completed its third anniversary this October. The magazine caters to a specific class of people who want to shape their careers building big enterprises of value. exchange4media spoke to Pradeep Gupta, Founder and Managing Director, Dare, and asked him about the three year long journey. He is also the Chairman, CyberMedia and President of Association of Indian Magazines (AIM).
Speaking about the last three years of Dare magazine, Gupta said, “Dare pioneered this category. When we stated Dare, in Oct 2007, there was hardly any focus by the media on the growing phenomena of entrepreneurship. We saw that the start-up scenario was changing rapidly to becoming a priority among B-school and engineering graduates. The ecosystem around entrepreneurship was showing a lot of promise. These factors led us to launch Dare. In the last three years, there has been a major change in the mindset of the students and young wannabe entrepreneurs. Entrepreneurship rose rapidly in terms of esteem versus a lucrative job with a MNC. You will see that most educational institutions have business incubators. We also noticed the maturity of the entrepreneur ecosystem. For instance, India did not have an angel network. In the last three years, we saw the setting up of Indian Angel Investors and they have been very active. Media, I think by and large, has played a very important role in increasing the visibility, profile and awareness about entrepreneurship.”
Speaking about the marketing and distribution strategy of ‘Dare’, he said, “We are now focusing on getting our ‘multiple-delivery-platform’ approach to a level with which our reach is wider and far more effective. You will see a lot more activity on the online front. As you have noticed, we have introduced changes in print. We want to make our platform really participative and get more and more people interacting.”
When asked about the special content that will be available for the third anniversary issue he said, “For our October Anniversary issue, we invited 30 CEOs to share their insight into how they overcame challenges in their businesses. The brief to them was: ‘Talk about your most difficult challenge and how you overcame it’. I am pretty excited by the response by these CEOs and the quality of their insights. The write-ups act as reference material for both newbies in the business and established players as well.”