Top Story


Home >> Media – Print >> Article

‘Dare’ drops print edition; goes digital

Font Size   16
‘Dare’ drops print edition; goes digital

Within four years of its launch, ‘Dare’, the monthly magazine from CyberMedia Group, has dropped its print edition. The October edition, which is already on the newsstands, is the last print edition of the magazine. ‘Dare’ will now be available online, mostly free of cost.

Prior to this, almost a year and half ago, the group had decided to take its magazine ‘Global Services’ on to the online platform completely. Speaking to exchange4media on the development, Pradeep Gupta, Chairman, Cyber Media, stated, “Lots of readers of ‘Dare’ are already reading its online version, and they are higher than print readers. Hence, we decided to drop the print edition of the magazine October onwards to focus more on the digital space.”

While Gupta clarified that there would be no paywall for the reader on the digital platform, some of its services like ‘Dare Exchange’ would be a premium service. Also, for iPad, DigiMag and other such versions of the magazine, readers would have to shell out some money accordingly. The Group’s ‘DataQuest’ and ‘PCQuest’ magazines already have iPad editions.

When asked about the revenue model that ‘Dare’ would follow now onwards, Gupta said, “The bulk of the revenue for ‘Dare’ comes out of the events that we do, and it will continue to be so. But yes, brand will be built around the digital delivery and there are certain digital products that we would be launching soon.”

‘Dare’ is targeted at the existing entrepreneurs aspiring to take the company to a global level; those entering the area of entrepreneurship; established entrepreneurs; and banks, venture capitalist and angel funds.

CyberMedia Group is the largest specialty media house in South Asia. The group’s media business includes 15 publications, including ‘Dare’, ‘DataQuest’, ‘PCQuest’, ‘Voice&Data’, ‘BioSpectrum’ (India & Asia), ‘Living Digital’, ‘Global Services’, ‘DQ Channels’, ‘DQ Week’ (Delhi, Chennai, Mumbai and Kolkata), ‘Voice&Data Connect’ and ‘Hallsbury’s Law’.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.