Within four years of its launch, ‘Dare’, the monthly magazine from CyberMedia Group, has dropped its print edition. The October edition, which is already on the newsstands, is the last print edition of the magazine. ‘Dare’ will now be available online, mostly free of cost.
Prior to this, almost a year and half ago, the group had decided to take its magazine ‘Global Services’ on to the online platform completely. Speaking to exchange4media on the development, Pradeep Gupta, Chairman, Cyber Media, stated, “Lots of readers of ‘Dare’ are already reading its online version, and they are higher than print readers. Hence, we decided to drop the print edition of the magazine October onwards to focus more on the digital space.”
While Gupta clarified that there would be no paywall for the reader on the digital platform, some of its services like ‘Dare Exchange’ would be a premium service. Also, for iPad, DigiMag and other such versions of the magazine, readers would have to shell out some money accordingly. The Group’s ‘DataQuest’ and ‘PCQuest’ magazines already have iPad editions.
When asked about the revenue model that ‘Dare’ would follow now onwards, Gupta said, “The bulk of the revenue for ‘Dare’ comes out of the events that we do, and it will continue to be so. But yes, brand will be built around the digital delivery and there are certain digital products that we would be launching soon.”
‘Dare’ is targeted at the existing entrepreneurs aspiring to take the company to a global level; those entering the area of entrepreneurship; established entrepreneurs; and banks, venture capitalist and angel funds.
CyberMedia Group is the largest specialty media house in South Asia. The group’s media business includes 15 publications, including ‘Dare’, ‘DataQuest’, ‘PCQuest’, ‘Voice&Data’, ‘BioSpectrum’ (India & Asia), ‘Living Digital’, ‘Global Services’, ‘DQ Channels’, ‘DQ Week’ (Delhi, Chennai, Mumbai and Kolkata), ‘Voice&Data Connect’ and ‘Hallsbury’s Law’.
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