‘City Plus’ from Jagran Prakashan Ltd, is set to launch its 11th edition from Jayanagar in Bangalore on July 27. This will be the paper’s third edition from Bangalore, where it is already available in Indiranagar and Koramangala areas. ‘City Plus’ is a weekly English tabloid and is already present in Delhi, Gurgaon, Faridabad, Noida, and Ghaziabad.
’City Plus’ was launched with a print run of 50,000 copies each in Gurgaon, Noida, Ghaziabad and Faridabad. Later on, editions were launched in East, North, South and Central Delhi.
‘City Plus’ is distributed free of cost and delivered separately by a dedicated distribution chain. The placement of City Plus is done across all upper middle class and premium residential localities in each market it is launched in. It would also be made available at malls, multiplexes, cafés, institutes, clubs, hospitals, gyms, and joints like Coffee Café Day, Barista, Pizza Hut, etc.
Salil Tandon, Head, City Plus, said, “The suburban areas of major metro towns are currently witnessing a huge retail, BPO and real estate boom. There are many top of the line residential areas coming up outside the bigger metros – markets like Gurgaon, Noida, Ghaziabad, Navi Mumbai, etc. With many corporates also shifting offices to these locations, there is a huge migration happening to these areas. As a consequence, the upwardly mobile class or the decision making class has steadily been moving into these kinds of towns. We are looking at expanding in the Tire II cites.”
“We are going to call a creative pitch in August and also add another edition in South Delhi later this year,” he added.
‘City Plus’ is positioned editorially as a paper that focuses on life and lifestyle on a more local and sub-local level. There are localised community news, events and happenings, while the features focus on lifestyle, accompanied by customised information, inputs on a more local level for value-addition to the story.