The redesigned ‘Bloomberg Businessweek’ magazine has been launched on April 22. The new-look ‘Bloomberg Businessweek’ includes expanded content, new sections and a retooled and enhanced navigation. The magazine also features a completely redesigned cover, which features a bold new logo and up to 10 stories, showcasing for readers what’s inside the magazine beyond the cover story.
In a prepared statement, Peter T Grauer, Chairman, Bloomberg LP, said, “The relaunch of ‘Bloomberg Businessweek’ draws on the strengths of Bloomberg and builds on the magazine’s 80-year history of serving business leaders with great, actionable journalism.”
On the Bloomberg and Businessweek amalgamation, Daniel L Doctoroff, President, Bloomberg LP, said, “The magazine’s market presence, backed by Bloomberg’s global multimedia news organisation, gives ‘Bloomberg Businessweek’ the strength to create the most compelling global business magazine.”
“The magazine can now draw on 1,700 reporters in 146 bureaus across 72 countries, which gives it unmatched scale and an incredible global perspective to deliver to our readers,” said Matthew Winkler, Editor-in-Chief, Bloomberg. He added, “Under Editor Josh Tyrangiel’s leadership, the new magazine will build upon Businessweek’s tradition of smart, insightful journalism, coupling it with the depth and breadth of Bloomberg News.”
Norman Pearlstine, Chairman, Bloomberg Businessweek, said, “The new ‘Bloomberg Businessweek’ reflects our commitment to editorial excellence and delivering readers the most essential business news. Businessweek’s 80-year history of providing deep business insight, trend analysis, and leadership perspective, combined with the innovation, expertise, and scale of Bloomberg, make the new ‘Bloomberg Businessweek’ an unparalleled force.”
The magazine begins with opening remarks, a richly reported essay on one of the week’s most important stories. This is followed by three departments – the news-driven sections department; features, which includes deeply reported stories; and investigations, etc.
Bloomberg Businessweek’s new design reflects Creative Director Richard Turley’s vision of a comprehensive, easy to navigate magazine, with small colour cues for each section and bold, clean headlines.
The cover story of the relaunch issue features two stories on Goldman Sachs – Jonathan Weil looks at why Goldman is easy to hate and tough to excuse; and renowned author and columnist Michael Lewis explores what the SEC investigation changes for traders on Wall Street. The new issue is already available on newsstands from April 23, 2010 onwards.
Bloomberg LP had acquired Businessweek on December 1, 2009 from the McGraw-Hill Companies, Inc.