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‘Bhasha’ will become ‘gareeb’ media: Rahul Dev

02-April-2012
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‘Bhasha’ will become ‘gareeb’ media: Rahul Dev

Media veterans spoke to exchange4media on the issues facing Hindi and regional media. These passionate journalists shared their views on the possibilities and challenges of the medium.

“There are still many corners of India that have not yet been reached by newspapers,” observed veteran journalist, Sanjeev Shrivastava.

But this is no comment on the growth of media, which had been accelerated by the spread of literacy, education and the growing demand of print, added Shravan Garg, Group Editor, Dainik Bhaskar.

“There exists a stiff competition in the print industry, leading to many small newspapers being wound up. News gathering is an expensive process, but it is the way forward,” he added.

The possibilities of print media should be seen in short-term, mid-term and long-term basis. Harping on the reality today of parents aspiring to send their kids to English-medium schools, it is quite apparent that this trend will continue with the next generation too. “‘Bhasha’ will become ‘gareeb’ media,” Rahul Dev, veteran journalist, pointed out from a long-term perspective.

Content is king

Referring to the PMO tweet on the reduced reading habits of children today, was journalist, lecturer and media columnist Vartika Nanda. She said, “Today print gives ‘sukh’ and TV adds to the ‘shor’. Technology has helped us but it also has had an impact on language and content.”

With content as the topic, it was inevitable that the topic of ‘paid news’ reared its head. Vinod Behl, Editor, Realty Plus brought up this issue saying that if it is an advertorial, it can be differentiated, but if it is paid news, it is impossible to make out and the readers automatically think that it is real news.

Ajay Upadhya, Executive Editor, Amar Ujjala shared a hard-hitting comment on content. He said, “Content has the power to bring a tear or a smile; if a person cannot react to content, it is not content.”

Sanjeev Shrivastava, Shravan Garg, Rahul Dev, Vartika Nanda, Vinod Behl and Ajay Upadhya shared their views during a workshop on ‘Changing format of Hindi and regional media: prospect and crisis’ organised by samachar4media.

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