‘Better Photography’ goes Hindi

‘Better Photography’ goes Hindi

Author | exchange4media Mumbai Bureau | Tuesday, Jun 27,2006 8:59 AM

‘Better Photography’ goes Hindi

Recognising the importance of being locally relevant, media players are increasingly coming out with vernacular editions of their publications. ‘Better Photography’ is the latest to go Hindi, following established publications like ‘Outlook’ and ‘India Today’. The first Hindi edition of ‘Better Photography’ hit the stands on June 24 under the same title.

The magazine carries work done by well-known photographers such as Prabuddha Dasgupta, Rafiq Maqbool and Atul Kasbekar. It also features Tricks and Tips that enable photography enthusiasts take better pictures and enhance their photographs. A buyer’s guide provides information on the best buys regarding cameras and other accessories.

Speaking on the occasion, Krishna Tewari, GM Publishing, said, “Photography as a subject is a passion that was till today limited to a person comfortable with the English language. Going forward, ‘Better Photography’ in Hindi is one vehicle that will not only bridge the information gap, but also give a chance to budding photographers from the Hindi speaking belt to showcase their work.”

This is Infomedia’s second Hindi title launch in the last three months, with the first title in Hindi being ‘Overdrive’ in the automotive space. ‘Better Photography’ is the first Hindi title in its category and is expected to sell over 35,000 copies in its inaugural issue.

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