‘All Sports Magazine’, which is aimed at reaching the sports crazy crowd in the age group of 25 to 40, has announced its plans to cater to all sports with equal attention. The magazine, launched by cricket player Kapil Dev on March 14, will feature trends and analyses of sports including cricket, football, golf, formula one, hockey and basketball.
Speaking about the magazine, Mario Rodrigues, Editor, All Sports Magazine, said, “We see the magazine as a vibrant medium that will analyse and interpret big ticket sporting action for Indian fans in meaningful and exciting ways.”
The magazine, targeted at the SEC A and B, also promises to have sports writers with international fame to contribute their views. “We plan to feature some of the best Indian and international writers who will share their expertise for the benefit of our readers,” Rodrigues added.
Along with the coverage and analyses of the different sporting events, the magazine will also try and present sporting events in a different light. The magazine is promoted by the Essel Group, which has vested interests in both Zee Sports and Ten Sports.