Categories

A01. Automotive Products & Services

Recognizing outstanding TV campaigns by automotive and related industry. Example: Two-wheelers, four-wheelers, petrol, engine oils, car accessories, tyres etc.

A02. Banking, Financial Services and Insurance (BFSI)

Recognizing outstanding TV campaigns by banking, financial services and insurance related industry. Example: Mutual funds, financial consultants, cash management services etc.

A03. Consumer Durables

Recognizing outstanding TV campaigns by Consumer Durables & Electronics Industry. Example: Entertainment, household and office productivity electronics, home furnishings & maintenance etc.

A04. Corporate Image

Recognizing outstanding TV campaigns that enhances image of an organization without mentioning specific product attributes, recruitment, festival messages etc.

A05. CSR & Social Welfare

Recognizing outstanding TV campaigns by Broadcasters/departments/companies/government/political parties/Professional individuals which create awareness amongst general public regarding social welfare measures. Example: Public Service Announcements, Environmental awareness, ethnic & disability awareness, anti-smoking, anti-drunk-driving etc.

A06. E-Commerce & Web Services

Recognizing outstanding TV campaigns by Web based Service Industry. Example: Online Retail/Wholesale Marketplaces, Mobile Application Developers, Website Developers etc.

A07.Entertainment & Media

Recognizing outstanding TV campaigns by Entertainment & Media industry. Example: Television Programming, Movies, Trailers & Promos, Music etc.

A08. FMCG - Personal & Home Care

Recognizing outstanding TV campaigns by Personal & Home Care industry. Example: Beauty care, Hair care, Hygiene tissues, New born care products, etc.

A09. Food & Beverages

Recognizing outstanding TV campaigns by Food & Beverages Industry. Example: Grocery/Food Stores, Restaurants, Delivery Service, Dairy products, non-alcoholic beverages etc.

A010. Jewellery, Fashion & Lifestyle

Recognizing outstanding TV campaigns by Jewellery, Fashion & Lifestyle industry. Example: Apparel, Footwear, Accessories, Luxury Goods etc.

A011. Retail

Recognizing outstanding TV campaigns by Retail industry. Example: Malls, departmental stores, virtual stores, salons etc.

A012. Telecom

Recognizing outstanding TV campaigns by Telecom industry. Example: Mobile network service providers and mobile phones.

A013. Travel, Tourism & Leisure

Recognizing outstanding TV campaigns by Travel & Tourism industry. Example: Tour operators, Accommodation, Tourist places and guiding services, Transport etc.

A014. Best Campaign

This award is handpicked by the Grand Jury from subcategory A01 to A13 and rewarded the Best Campaign across sectors.

B01. Best Integrated TV Campaign

Recognizing outstanding work which successfully integrated TV as a medium in their strategic media plan to communicate the brand’s message and/or change consumer awareness and attitudes.

B02. Best Launch/Re-Launch Strategy

Recognizing outstanding work on TV that successfully utilises research, planning, marketing and customer satisfaction for the launch/re-launch of a programme/channel/product/service.

B03. Best Integration of Brand & Movie

Recognizing outstanding work on TV that associate movie with a brand/programme/product/service in order to reach specific awareness/business goals and/or to help establish trust and affinity between the brand/programme/product/service and the public.

B04. Best Integration of Digital Content with TV

Recognizing outstanding work on TV that successfully utilises content on digital/social media for advertising or a promotional activity for the launch/re-launch/marketing of a product/service.

B05. Best Use of Entertainment Channel

Recognizing outstanding work on TV that successfully utilises entertainment channel for advertising or a promotional activity for the launch/re-launch/marketing of a product/service.

B06. Best Use of Influencers/Celebrities

Recognizing outstanding work on TV that effectively associates the influencers and/or celebrities with advertising or a promotional activity for the launch/re-launch/marketing of a product/service. Influencers may include Journalists, Academics, Industry analysts, Professional advisors, Celebrities and Individual Brand Advocates.

B07. Best Use of Kids/Knowledge/Lifestyle Channel

Recognizing outstanding work on TV that successfully utilises Kids/Knowledge/Lifestyle channel for advertising or a promotional activity for the launch/re-launch/marketing of a product/service.

B08. Best Use of News Channel

Recognizing outstanding work on TV that successfully utilises news channel for advertising or a promotional activity for the launch/re-launch/marketing of a product/service.

B09. Best Use of Regional Entertainment Channel

Recognizing outstanding work on TV that successfully utilises regional entertainment channel for advertising or a promotional activity for the launch/re-launch/marketing of a product/service.

B010. Best Use of Sponsorship/Best Branded Content

Recognizing outstanding work on TV that successfully utilises innovation and effectiveness of a sponsorship program featuring content creation, product placement or product/service association to reach specific awareness/business goals and enhance the image of the organization.

B011. Best Use of Sports channel

Recognizing outstanding work on TV that successfully utilises sports channel for advertising or a promotional activity on for the launch/re-launch/marketing of a product/service.

C01. Best Program Launch

Recognizing effectiveness of advertising or a promotional activity by a broadcaster (TV channel) that has been done towards a Program Launch.

C02. Best Program Promotion

Recognizing effectiveness of advertising or a promotional activity by a broadcaster (TV channel) that has been done towards a Program Promotion.

C03. Best Consumer Marketing Strategy

Recognizing effectiveness of advertising or a promotional activity by a broadcaster (TV channel) that has been done targeting the their Consumer.

C04. Best Trade Marketing Strategy

Recognizing effectiveness of advertising or a promotional activity by a broadcaster (TV channel) that has been done for Distribution or Trade Initiative.

C05. Public Awareness

Recognizing outstanding TV campaigns done by a broadcaster (TV channel) which creates awareness amongst general public regarding social welfare measures.

Advertiser of the Year

Advertising Agency of the Year

Media Agency of the Year

JUDGING

Judging Criteria for Best Creative Advertising - Single Ad or Campaign
Understanding the Target Audience 25%
Analysis of the situation & developing strategy 25%
Establish messages using creativity & innovation 25%
Results achieved 25%
Total 100%
Judging Criteria for Best Media Strategy
Understanding the Target Audience 25%
Analysis of the situation & developing strategy 25%
Execution of the Campaign 25%
Results achieved 25%
Total 100%
Judging Criteria for Best Broadcaster Awards
Understanding the Target Audience 25%
Analysis of the situation & developing strategy 25%
Establish messages using creativity & innovation 25%
Results achieved 25%
Total 100%

JUDGING PROCESS

Prime Time Awards is judged by an independent panel of highly acclaimed thought leaders in the television advertising ecosystem-creative directors and top managers from advertising agencies, senior professionals from media planning and buying agencies and marketers with direct control over many of the largest advertising budgets.

Intense scrutiny during the judging process ensures that winning submissions truly reflect the best in television advertising and reward the creative and brands successfully using innovation and creativity to push television advertising to new levels. With two intensive phases of judging by some of the most demanding executives, winning a Prime Time Award is going to be one of the most sought after honours in advertising. 

Phase One

The screening committee comprises of senior advertising, media and marketing professionals who individually evaluate and score each submission. Every entry is evaluated to ensure an accurate, thorough review. Up to 5 top scoring entries in each category will form the shortlist.

Phase Two

An independent panel of highly acclaimed representatives of the advertising ecosystem - advertising agency experts, brand owners and major media company executives - convene in Mumbai for a day of intense debate with the goal of selecting the most creative and successful work in each category. The winners will be announced on the Gala Awards Night in Mumbai.

The award-winning entries are selected by a jury appointed by exchange4media group.

The final list of Gold, Silver and Bronze awards is decided on the basis for the jury discussions and voting.

The decision of the jury in all matters relating to awards will be final and binding.

No jury member can participate in voting / commenting on:

  • Own work – An entry in whose preparation he/she have contributed his/her time and/or skills, regardless of being in employment or association with the said work. Entries where a spouse, parent or child of a jury member has contributed their time and /or skills.
  • Entries from agencies with whom they are currently employed on a permanent basis/on the board of directors or Entries from agencies in which they have financial stake. They will score a ZERO against such entries.