SHORTLIST 2015

Category: A. Best Creative Advertising - Single Ad or Campaign
Sub-Category: A01. Automotive Products & Services
S. No Entry ID Entry Name Client/Brand Entrant Name
1 154 Mahindra Jeeto Mahindra and Mahindra Ltd Interface Communications
2 264 NEXA: New Exclusive Automative Experience Maruti Suzuki India Ltd. Initiative Media
3 152 Mahindra CV Range Mahindra and Mahindra Ltd Interface Communications
4 163 TUV300 Launch - Tough is what tough does Mahindra and Mahindra Ltd Interface Communications
5 164 XUV 500 - Regain the Pole Position Mahindra and Mahindra Ltd Interface Communications
Sub-Category: A02. Banking, Financial Services and Insurance (BFSI)
S. No Entry ID Entry Name Client/Brand Entrant Name
1 253 UTI - 'Haq Ek Behtar Zindagi Ka' UTI Mutual Funds Contract Advertising (India) Pvt. Ltd.
2 69 50 years of friendship IDBI Bank Limited IDBI Bank Limited
3 137 Bahana Campaign - Dream Home with DHFL DHFL DHFL
4 126 Great Dad SBI Life Insurance SBI Life Insurance
5 75 Apno Ko Apne Dum Pe Jeena Sikhao HDFC Life HDFC Life
Sub-Category: A03. Consumer Durables
S. No Entry ID Entry Name Client/Brand Entrant Name
1 269 Ask Greenply Greenply Industries Limited Initiative Media
2 84 Canvas Sliver 5 Campaign Canvas Sliver Micromax Informatics
3 105 Bend the Rules HP Inc HP Inc
4 198 Blue Star Camouflage Blue Star Ltd Interface Communications
5 114 Symphony. So cool is this! Symphony Limited Symphony Limited
Sub-Category: A06. E-Commerce & Web Services
S. No Entry ID Entry Name Client/Brand Entrant Name
1 188 Hotstar Launch Marketing Campaign Novi Digital Entertainment Pvt. Ltd. (Star India Private limited)  Star India Private limited
2 160 Everything about cars, because cars mean everything Quikr Interface Communications
3 246 Truly Madly - 'Boy Browsing' Truly Madly Contract Advertising (India) Pvt. Ltd.
4 315 Amazon Campus Diaries by MTV MTV Viacom18 Media Pvt. Ltd
Sub-Category: A07.Entertainment & Media
S. No Entry ID Entry Name Client/Brand Entrant Name
1 312 Hero MTV Roadies X2 MTV Viacom18 Media Pvt. Ltd
2 310 Zee Classic Zee Entertainment Pvt. Ltd. Whyness
3 293 Mauka Mauka Star Sports (Star India Private limited) Star India Private limited
4 366 Dilli Ke Dil Mein Kya Hai Dilli Ke Dil Mein Kya Hai TV TODAY NETWORK LTD
5 362 India Today Television Launch India Today Television TV TODAY NETWORK LTD
Sub-Category: A08. FMCG - Personal & Home Care
S. No Entry ID Entry Name Client/Brand Entrant Name
1 370 KALA HIT, Kyunki har kone mein hai danger HIT Godrej Consumer Products Limited
2 139 NIVEA GO Backless NIVEA India Pvt. Ltd. Interface Communications
3 248 Asian Paints Tractor -'Kam Karcha, full charcha' Asian Paints Ltd. Contract Advertising (India) Pvt. Ltd.
4 138 NIVEA Lips' BFF NIVEA India Pvt. Ltd. Interface Communications
5 136 Nivea Men Body Deodorizer - Baby Film NIVEA India PVT LTD Interface Communications
Sub-Category: A09. Food & Beverages
S. No Entry ID Entry Name Client/Brand Entrant Name
1 283 Rishton Ki Garmahat Wagh Bakri Scarecrow Communications Ltd.
2 192 Oreo Sweet, Crunchy, Chocolatey Mondelez India Foods Private Limited Interface Communications
3 194 Play With Oreo - Face Race Mondelez India Foods Private Limited Interface Communications
4 63 Dhara Kachi Ghani Mustard Oil - Zyada Jhanjh Chahiye Mother Dairy Fruit & Vegetable Pvt. Ltd. Mother Dairy Fruit & Vegetable Pvt. Ltd.
Sub-Category:A010. Jewellery, Fashion & Lifestyle
S. No Entry ID Entry Name Client/Brand Entrant Name
1 373 Tanishq Sunehri Diwali Tanishq Tanishq - Titan Company Ltd.
2 211 Dermawear C P S Shapers Pvt. Ltd. Span Communications
3 372 Tanishq - Hum har shaadi ke liye tayaar hain Tanishq Tanishq - Titan Company Ltd.
Sub-Category: A012. Telecom
S. No Entry ID Entry Name Client/Brand Entrant Name
1 255 Tata Docomo 'Bhalai Ki Supply' Tata Teleservices Ltd. Contract Advertising (India) Pvt. Ltd.
2 245 Truecaller - 'take the right call' True Software Scandinavia Contract Advertising (India) Pvt. Ltd.
Category: B. Best Media Strategy
Sub-Category: B01. Best Integrated TV Campaign
S. No Entry ID Entry Name Client/Brand Entrant Name
1 97 Asian Paints - Har Ghar Kucch Kehta Hai Asian Paints Limited Madison Media
2 79 Voltas All Weather Smart AC Voltas Ltd Voltas Ltd
3 118 Transforming TV Serial Homes into Asian Paints Colour Stores Asian Paints Limited Madison Media
4 206 Daddy Aur Zoey TATA AIA Life Insurance Company Ltd. Madison Communications
5 60 Linked In-Get A Job Linked In information Technology Pvt. Ltd Maxus India
Sub-Category: B02. Best Launch/Re-Launch Strategy
S. No Entry ID Entry Name Client/Brand Entrant Name
1 134 Flipkart Rebranding - Wish Chain Flipkart Internet Pvt Ltd MEC Global
2 103 HDFC Securities - Future Perfect HDFC Securities Vizeum Media Services Pvt. Ltd.
3 113 The World's Largest Indies Stage MTV India Vizeum Media Services Pvt. Ltd.
4 232 This World Heart Day, Take Time Out to Protect Her Heart Saffola - Marico India Madison Media (Infinity)
5 354 Drishyam downloads on Television using IDEA 3G Idea Cellular Ltd Mindshare World
Sub-Category: B03. Best Integration of Brand & Movie
S. No Entry ID Entry Name Client/Brand Entrant Name
1 328 Saavn Adotaiment- integrating AD and Entertainment Saavn Mindshare World
2 73 Vodafone Mpesa Vodafone India Maxus India
3 16 The ad that screamed for attention literally The Himalaya Drug Company Motivator (Group M Media India Pvt. Ltd)
4 100 Celebrity Power Active Wheel Mindshare World
Sub-Category: B04. Best Use of Entertainment Channel
S. No Entry ID Entry Name Client/Brand Entrant Name
1 334 BSLI : Khud Ko Kar Buland Aditya Birla Financial Services Ltd Mindshare World
2 98 Asian Paints - Har Ghar Kucch Kehta Hai Asian Paints Limited Madison Media
3 119 Transforming TV Serial Homes into Asian Paints Colour Stores Asian Paints Limited Madison Media
4 314 Amazon Campus Diaries by MTV MTV Viacom18 Media Pvt. Ltd
5 88 India's First Epistory Godrej Masterbrand Madison Communications Pvt. Ltd.
Sub-Category: B05. Best Use of Influencers/Celebrities
S. No Entry ID Entry Name Client/Brand Entrant Name
1 120 Transforming TV Serial Homes into Asian Paints Colour Stores Asian Paints Limited Madison Media
2 86 Canvas Sliver 5 Campaign Canvas Sliver 5 Micromax Informatics
3 233 This World Heart Day, Take Time Out to Protect Her Heart Saffola - Marico India Madison Media (Infinity)
4 89 India's First Epistory Godrej Masterbrand Madison Communications Pvt. Ltd.
5 158 Trendjacking the Culture With TV Saffola - Marico India Madison Media (Infinity)
Sub-Category: B06. Best use of Kids/Knowledge/Lifestyle Chnanel
S. No Entry ID Entry Name Client/Brand Entrant Name
1 324 Changing the canvas – from 30 sec to 68640 secs.. Kellogg India Pvt. Ltd. Mindshare World
2 109 Increasing Chhota Bheem's team from 5 to 17000 Knorr India Mindshare World
3 107 K for Kids - making food Kissanlicious Kissan Mindshare World
4 102 Singoo Candy Rush Perfetti Van Melle Maxus India
Sub-Category: B07. Best Use of News Channel
S. No Entry ID Entry Name Client/Brand Entrant Name
1 340 ICICI Bank NRI of the Year ICICI Bank India Mindshare World
2 268 Dettol Banega Swachh India Dettol - Reckitt Benckiser (India) Ltd. Initiative Media
3 123 Godrej Green Champion Godrej Masterbrand Madison Communication Pvt. Ltd.
4 361 IBM - Score With Data IBM India Mindshare World
5 104 HDFC Securities - Future Perfect HDFC Securities Vizeum Media Services Pvt. Ltd.
Sub-Category: B08. Best Use of Regional Entertainment Channel
S. No Entry ID Entry Name Client/Brand Entrant Name
1 350 Drishyam downloads on Television using IDEA 3G Idea Cellular Ltd Mindshare World
2 148 Fevikwik Super Minute Pidilite Industries Ltd. Madison Media Pvt. Ltd. 
3 342 BIG screen Aids cousin, Small Screen Idea Cellular Ltd Mindshare World
4 90 India's First Epistory Godrej Masterbrand Madison Communications Pvt. Ltd.
5 149 Fevikwik Just Music Pidilite Industries Ltd. Madison Media Pvt. Ltd. 
Sub-Category: B09. Best Use of Sponsorship
S. No Entry ID Entry Name Client/Brand Entrant Name
1 201 Manmarziyan Maybelline New York Maxus India
2 150 Fevikwik -Super Minute Pidilite Industries Ltd  Madison Media Pvt. Ltd. 
3 145 Fevicol -Pro Kabbadi Pidilite Industries Ltd  Madison Media Pvt. Ltd. 
4 286 CEAT Chase The Monsoon-2 Ceat Tyres Ltd. Madison Communications Pvt. Ltd.
5 124 Godrej Green Champion Godrej Masterbrand Madison Communications Pvt. Ltd.
Category C: Best Broadcaster Awards
Sub-Category: C01. Best Program Launch
S. No Entry ID Entry Name Client/Brand Entrant Name
1 196 EVEREST Launch Campaign - What's Your EVEREST Star Plus (Star India Private Limited) Star India Private Limited
2 181 Sumit Sambhal Lega Star Plus (Star India Private Limited) Star India Private Limited
3 289 Come on India Let's Football Star Sports (Star India Private Limited) Star India Private Limited
4 274 Bajrangi Bhaijaan World TV Premiere Star Gold (Star India Private Limited) Star India Private Limited
Sub-Category: C02. Best Program Promotion
S. No Entry ID Entry Name Client/Brand Entrant Name
1 132 Bringing Fun-with-Family Alive SAB TV Sony Pictures Networks India
2 321 The Stage launch Colors Infinity  Viacom18 Media Pvt. Ltd.
3 230 Masterchef @ 9 Clock Promo Star World (Star India Private Limited)  Star India Private Limited
4 226 DOCTOR WHO SONG FX (Star India Private Limited)  Star India Private Limited
5 219 BOOK ADAPTATIONS Star Movies Select HD (Star India Private Limited)  Star India Private Limited
Sub-Category: C04.Best Trade Marketing Strategy
S. No Entry ID Entry Name Client/Brand Entrant Name
1 305 Colors Infinity Launch Colors Inifinity Viacom18 Media Pvt. Ltd.
2 281 Zee Classic - R.D. Nights - Trade Activity Zee Classic Zee Entertainment Enterprises Ltd.
3 277 &pictures - Bond Nights - Trade Campaign &pictures Zee Entertainment Enterprises Ltd.
Sub-Category: C05.Public Awareness
S. No Entry ID Entry Name Client/Brand Entrant Name
1 182 Girl Rising Woh Padhegi Woh Udegi Star Plus (Star India Private Limited) Star India Private Limited
2 203 Packets of Change Star Jalsha (Star India Private Limited) Star India Private Limited
3 273 Ek Padosi hi Padosi ke Kaam Aata hai Star Network (Star India Private Limited) Star India Private Limited
4 271 Happy Birthday India Star Network (Star India Private Limited) Star India Private Limited
5 197 Chal, Kar Pehel Star Plus (Star India Private Limited) Star India Private Limited