Prime Time Awards is judged by an independent panel of highly acclaimed thought leaders in the television advertising ecosystem-creative directors and top managers from advertising agencies, senior professionals from media planning and buying agencies and marketers with direct control over many of the largest advertising budgets.
Intense scrutiny during the judging process ensures that winning submissions truly reflect the best in television advertising and reward the creative and brands successfully using innovation and creativity to push television advertising to new levels. With two intensive phases of judging by some of the most demanding executives, winning a Prime Time Award is going to be one of the most sought after honours in advertising.
The screening committee comprised of senior advertising, media and marketing professions- individually evaluates and scores each submission. Every entry is evaluated by multiple committee members to ensure an accurate, thorough review. The five entries with the highest scores became the finalists for each category.
An independent panel of highly acclaimed representatives of the advertising ecosystem- advertising agency experts, brand owners and major media company executives- convene in Mumbai for a day of intense debate with the goal of selecting the most creative and successful work in each category. The winners will be announced on the Gala Awards Night in Mumbai.
The award-winning entries are selected by a jury appointed by exchange4media
The shortlist is decided by a first round of online judging. The final list of Gold, Silver and Bronze awards is decided on the basis for the jury discussions and voting
The decision of the jury in all matters relating to awards will be final and binding
No jury member can participate in voting / commenting on:
- Own work – An entry in whose preparation he/she have contributed his/her time and/or skills, regardless of being in employment or association with the said work
- Entries where a spouse, parent or child of a jury member has contributed their time and /or skills
- Entries from Media agencies with whom they are currently employed on a permanent basis/on the board of directors or Entries from agencies in which they have financial stake
- They will score a ZERO against such entries