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Categories

*refer “RULES” to know on entry material requirements

CREATIVE

A 01 - Campaign of the Year submit the campaign related TV commercial along with a ppt giving information of the campaign as per the format given under RULES

To recognize creative excellence in the writing and production of two or more linked client commercials devised as a strategic campaign for television commercials

  • A0101. Thematic

    Recognising the best creative in the writing and production of two or more linked client commercials devised as a brand focused campaign centred around the brand values on television commercial.

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience & consumer insight
    Situation analysis
    How did idea match the marketing objective
    Bringing idea to life
    Result in terms of delivering the marketing objective
  • A0102. Promo

    Recognising the best creative in the writing and production of two or more linked client commercials devised around promotional sales of a brand on television commercial.

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience & consumer insight
    Situation analysis
    How did idea match the marketing objective
    Bringing idea to life
    Result in terms of delivering the marketing objective

A 02 - Best Creative Advertising - Single Ad or Campaign submit the ad/campaign related TV commercial along with a ppt giving information of the campaign as per the format given under RULES

Recognising the best creative solo advertisement or advertising campaign as seen by the clients who paid for the development and release of their work

  • A0201. Automobiles

    To recognize creative excellence in the writing and production of a single effective television advertisement or campaign in the Automobiles products category

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience & consumer insight
    Situation analysis
    How did idea match the marketing objective
    Bringing idea to life
    Result in terms of ROI and delivery against the defined objective
  • A0202. Consumer Durables

    To recognize creative excellence in the writing and production of a single effective television advertisement or campaign in the Consumer Durables products category

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience & consumer insight
    Situation analysis
    How did idea match the marketing objective
    Bringing idea to life
    Result in terms of ROI and delivery against the defined objective
  • A0203. Brand Image

    To recognize creative excellence in the writing and production of a single effective television advertisement or campaign to build the brand image of the organisation through various activities including CSR activities

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Communication goal
    Situation analysis
    How did idea match the communication goal
    Bringing idea to life
    Result in terms of delivering the communication goal
  • A0204. Banking, Financial Services and Insurance (BFSI)

    To recognize creative excellence in the writing and production of a single effective television advertisement or campaign in the Banking, Insurance & Financial Services products category

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience & consumer insight
    Situation analysis
    How did idea match the marketing objective
    Bringing idea to life
    Result in terms of ROI and delivery against the defined objective
  • A0205. Consumer Goods

    To recognize creative excellence in the writing and production of a single effective television advertisement or campaign in consumer goods category

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience & consumer insight
    Situation analysis
    How did idea match the marketing objective
    Bringing idea to life
    Result in terms of ROI and delivery against the defined objective
  • A0206. Foods & Beverages

    To recognize creative excellence in the writing and production of a single effective television commercial in consumer goods category

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience & consumer insight
    Situation analysis
    How did idea match the marketing objective
    Bringing idea to life
    Result in terms of ROI and delivery against the defined objective
  • A0207. IT, Computers

    To recognize creative excellence in the writing and production of a single effective television advertisement or campaign in the IT, Computers, products and services category

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience & consumer insight
    Situation analysis
    How did idea match the marketing objective
    Bringing idea to life
    Result in terms of ROI and delivery against the defined objective
  • A0208. Luxury

    To recognize creative excellence in the writing and production of a single effective television commercial in luxury products and services category

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience & consumer insight
    Situation analysis
    How did idea match the marketing objective
    Bringing idea to life
    Result in terms of ROI and delivery against the defined objective
  • A0209. Real Estate

    To recognize creative excellence in the writing and production of a single effective television commercial in the Real Estate products category

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience & consumer insight
    Situation analysis
    How did idea match the marketing objective
    Bringing idea to life
    Result in terms of ROI and delivery against the defined objective
  • A0210. Retail

    To recognize creative excellence in the writing and production of a single effective television commercial in the Retail & Fashion products category

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience & consumer insight
    Situation analysis
    How did idea match the marketing objective
    Bringing idea to life
    Result in terms of ROI and delivery against the defined objective
  • A0211. Telecom

    To recognize creative excellence in the writing and production of a single effective television commercial in the Telecommunications products category

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience & consumer insight
    Situation analysis
    How did idea match the marketing objective
    Bringing idea to life
    Result in terms of ROI and delivery against the defined objective
  • A0212. Travel, Tourism, Leisure

    To recognize creative excellence in the writing and production of a single effective television commercial in the travel, tourism, leisure services category

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience & consumer insight
    Situation analysis
    How did idea match the marketing objective
    Bringing idea to life
    Result in terms of ROI and delivery against the defined objective
  • A0213. E-Commerce

    To recognize creative excellence in the writing and production of a single effective television advertisement or campaign in E-Commerce products and services category

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience & consumer insight
    Situation analysis
    How did idea match the marketing objective
    Bringing idea to life
    Result in terms of ROI and delivery against the defined objective

FOR MEDIA AGENCIES

B 02 - Best Media Planning submit the ad/campaign related TV commercial along with a ppt giving information of the campaign as per the format given under RULES

Recognising the effectiveness of advertising or a promotional activity on television being done by Media agencies for their clients who paid for the development and release of their work

  • B0214. Best Launch strategy

    To recognize effectiveness of advertising or a promotional activity on television that has been used for the launch of a product or service

  • The entry should cover the following: (Max 1000 words in .DOC/PPT)

    Communication goal
    Target audience
    Category/consumer insight
    Media solution- specifically outlining the strategic media choices made with reasons
    Result in terms of ROI and delivery against the defined objective
  • B0215. Best-Integrated TV Campaign

    To recognize effectiveness of advertising or a promotional activity on television that has been used effectively for an integrated TV campaign

  • The entry should cover the following: (Max 1000 words in .DOC/PPT)

    Marketing objective
    Target audience
    Situation analysis
    Integrated Media solution
    Result in terms of delivering the marketing objective
  • B0216. Best use of Doordarshan

    To recognize effectiveness of advertising or a promotional activity on DD that has been used for the launch or marketing of a product or service

  • The entry should cover the following: (Max 1000 words in .DOC/PPT)

    Marketing objective
    Target audience
    Situation analysis
    Media solution- specifically outlining the strategy for choice of DD channel made with reasons
    Result in terms of ROI and delivery against the defined objective
  • B0217. Best Use of Sponsorship

    To recognize innovation and effectiveness of a branded or sponsored television program featuring content creation, product placement or product association

  • The entry should cover the following: (Max 1000 words in .DOC/PPT)

    Marketing objective
    Communication goal
    Situation analysis
    Media solution
    How did the innovation deliver the goal?
    Result in terms of ROI and delivery against the defined objective
  • B0218. Best Use of Research

    To recognize effectiveness of research done towards advertising or a promotional activity on television that has been used for the launch or marketing of a product or service

  • The entry should cover the following: (Max 1000 words in .DOC/PPT)

    Strategy objective
    Defined Methodology
    Details of the research or tool developed (if applicable)
    Findings
    How did the research help the client make break through marketing / media decisions?
  • B0219. Best Use of Sports channel

    To recognize effectiveness of advertising or a promotional activity on sports channel/property that has been used for the launch or marketing of a product or service

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience
    Media solution- specifically outlining the strategy for using sports channel as the marketing platform
    Result in terms of ROI and delivery against the defined objective
  • B0220. Best use of News Channel (eg. Hindi,English,Marathi)

    To recognize effectiveness of advertising or a promotional activity on Hindi/English news channel that has been used for the launch or marketing of a product or service

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience
    Situation analysis
    Media solution- specifically outlining the strategy for using sports channel as the marketing platform
    Result in terms of ROI and delivery against the defined objective
  • B0221. Best use of Entertainment Channel

    To recognize effectiveness of advertising or a promotional activity on an entertainment channel that has been used for the launch or marketing of a product or service

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience
    Situation analysis
    Media solution- specifically outlining the strategy for using sports channel as the marketing platform
    Result in terms of ROI and delivery against the defined objective
  • B0222. Best use of Infotainment

    To recognize effectiveness of advertising or a promotional activity on infotainment tie up that has been used for the launch or marketing of a product or service

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience
    Situation analysis
    Media solution- specifically outlining the strategy for using sports channel as the marketing platform
    Result in terms of ROI and delivery against the defined objective
  • B0223. Best use of Kids Channel

    To recognize effectiveness of advertising or a promotional activity on a kids channel that has been used for the launch or marketing of a product or service

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience
    Situation analysis
    Media solution- specifically outlining the strategy for using sports channel as the marketing platform
    Result in terms of ROI and delivery against the defined objective
  • B0224. Best use of Regional entertainment

    To recognize effectiveness of advertising or a promotional activity on a regional entertainment channel that has been used for the launch or marketing of a product or service

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience
    Situation analysis
    Media solution- specifically outlining the strategy for using regional entertainment channel as the marketing platform
    Result in terms of ROI and delivery against the defined objective

C 03 - BROADCASTER AWARDS submit the ad/campaign related TV commercial + other medium promotions information along with a ppt giving information of the campaign as per the format given under

Recognising the effectiveness of advertising or a promotional activity being done by broadcaster (TV channel) on Television and other mediums

  • C0301. Best Program Promotion

    To recognize effectiveness of advertising or a promotional activity by a broadcaster (TV channel) that has been done towards a Program promotion

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience
    Situation analysis
    Media solution- specifically outlining the strategy for using different communication mediums to meet the marketing objective
    Result in terms of ROI and delivery against the defined objective
  • C0302. Best Program Launch

    To recognize effectiveness of advertising or a promotional activity by a broadcaster (TV channel) that has been done towards a Program launch

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Marketing objective
    Target audience
    Situation analysis
    Media solution- specifically outlining the strategy for using different communication mediums to meet the marketing objective
    Result in terms of ROI and delivery against the defined objective
  • C0303. Best Distribution /trade initiative

    To recognize effectiveness of advertising or a promotional activity by a broadcaster (TV channel) that has been done for distribution or trade initiative

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Communication goal
    Situation analysis
    Idea generation
    Scale of execution
    Result in terms of ROI and delivery against the defined objective
  • C0304. Best Ad Sales focused Trade Initiative

    To recognize effectiveness of best advertising sales by a broadcaster (TV channel) that has been done for distribution or trade initiative

  • The entry should cover the following: (Max 1500 words in .DOC/PPT)

    Communication goal
    Situation analysis
    Idea generation
    Scale of execution
    Result in terms of ROI and delivery against the defined objective
  • C0305. Best Production House

    Recognising the best production house for creative excellence

  • The entry should cover the following: (Max 1500 words in .PPT/DOC)

    Creative strategy
    Communication goal
    Situation analysis
    Media solution
    Planning & Execution

D 04 - EXCELLENCE AWARDS

Recognising brands, creative agencies and media agencies who have won maximum awards in the above categories (Jury Choice)

  • D0401. Advertising Agency of the Year

    Agency that gets the highest points from awards in the all sections

  • D0402. Media Agency of the Year

    Agency that gets the highest points from awards in the all categories

  • D0403. Client of the Year

    Advertiser that gets the highest points from awards in the all categories