Pitch Madison Media Advertising Outlook is the most awaited report on predictions of ad spends in the media and advertising industry. The report is launched by Pitch, in partnership with Madison World. Over the years, the report has become a benchmark in the industry and is often quoted in the media, pitch presentations, company reports, corporate boardrooms and even IPO documents filed by media companies.
This report tracks and analyses how and where advertising monies were spent last year, and projects the future growth. It aims at understanding the challenges and opportunities that lie ahead for marketers and various media – print, TV, radio, OOH, Internet, and cinema.
Pitch Madison Media Advertising Outlook a point of reference for marketers, media owners, media buying and planning professionals for staying updated on industry trends and key developments in various mediums. Besides the growth report of different mediums of media in terms of revenue and forms, the report includes additional information such as top category spenders, biggest gainers by state and top publication gainers, amongst other insights.
The market is expected to grow by 16.8% in 2014 and the biggest contributor of this growth, estimated at over 5000 Cr will be the upcoming Lok Sabha and state elections
In 2014 Print is expected to grow by 17 per cent and projected to clock a revenue of around INR 15, 405 Cr.
The digital medium will pull in a total of INR 3950 Cr in 2014 which is INR 900 Cr more than 2013’s 3050 Cr.
The Television spends are expected to grow at the rate of 15% in 2014.
Radio is expected register another successful year with almost 15.04% of y-o-y growth rate.
outlook for 2014 expects the Outdoor medium to grow by 8.2 per cent and bring in total ad spends of about INR 2138 Cr.