Pitch Madison Advertising Report is the most awaited report on predictions of ad spends in the media and advertising industry. The report is launched by Pitch, in partnership with Madison World. Over the years, the report has become a benchmark in the industry and is often quoted in the media, pitch presentations, company reports, corporate boardrooms and even IPO documents filed by media companies.

This report tracks and analyses how and where advertising monies were spent last year, and projects the future growth. It aims at understanding the challenges and opportunities that lie ahead for marketers and various media – print, TV, radio, OOH, Internet, and cinema.

Pitch Madison Advertising Report a point of reference for marketers, media owners, media buying and planning professionals for staying updated on industry trends and key developments in various mediums. Besides the growth report of different mediums of media in terms of revenue and forms, the report includes additional information such as top category spenders, biggest gainers by state and top publication gainers, amongst other insights.

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  • The report projects the overall market to grow by over Rs 3,500 crore to reach a total volume of Rs 40,658 crore – a growth of 9.6% over 2014.
  • Radio is seen to be growing by 6% in 2015,taking the total Radio advertising market to Rs 1,362 crore.
  • Television is expected to grow by 9.5% in 2015 to reach a total size of over Rs 15,500 crore.
  • Outdoor will grow by 6.2% on account of higher OOH spends from e-commerce, Retail, Telecom, Apparel, Jewellery, Mobile Handsets and infrastructure companies.
  • Digital is expected to grow by approximately 30% with revenues jumping from Rs 3,970 crore in 2014 to reach Rs 5,135 crore in 2015
  • Cinema is seen to be growing by 9.2% in 2015, thereby taking the total Cinema advertising revenue to Rs 201 crore


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