Anuradha Aggarwal is the VP – Brand Communication and insights, Vodafone Essar, one of India's leading cellular services providers. In this role she is responsible for Branding and Marketing, Proposition development and Advertising development for Vodafone. Anuradha is also responsible for successfully driving the marketing campaigns for some of Vodafone's key projects like Mpaisa, 3G, MNP.
Anuradha's career in Vodafone started in the year 2010. Anuradha brings with her almost a decade of experience in various marketing roles. Prior to joining Vodafone, she was Business & Brand Innovation Manager at Unilever. Here, her responsibilities included category management, sales management and brand innovation.