Vidur Vyas is the Marketing Director of the Foods Business of PepsiCo India.
He joined PepsiCo India in 2003 and has held various senior sales development and brand management roles in the company.
Vidur successfully completed sales stints in the Central India Region before he became the Category Director of Indian Snacks at PepsiCo India – Foods. One of the architects of the Kurkure brand, Vidur had conceptualized the bold yet insightful 'Tedha Hai Par Mera Hai' campaign of Kurkure. This campaign was directly inspired by the Indian family setup and has therefore helped make Kurkure, India's favorite family snack.
Vidur was also headed the New Business and Health & Wellness Category, where he played an instrumental role in launching Aliva and Quaker brands in India. Prior to PepsiCo, Vidur has worked with Colgate Palmolive and Accenture Consulting.
Vidur pursued his engineering degree from IIT, Roorkee & an MBA from SP Jain Institute of Management & Research, Mumbai.
Vidur is married to Anuradha and they have a lovely daughter Anya. When not at work, Vidur is often seen playing various sports like cricket and hockey.