Theme: THE POWER OF CONTENT MARKETING
- Does the industry truly understand the power of content marketing to leverage it optimally?
- Is data and analytics being mined effectively to dovetail content marketing.
- How many brands have adopted the same.
- What is content Marketing’s role in delivering the optimal customer experience
- How companies are striving to Increase brand awareness with more compelling, multi-platform visual stories
- How we are using Content to Effectively Reach a B2B Audience
- Are companies dedicating their ad pie share to content marketing? If so, how can the RoI be measured.
- Avik Chattopadhyay, Co-Founder, Expereal Session Chair
- Anand Ramakrishnan, Head - Content & Digital Marketing, HCL Technologies
- Satinder Juneja, VP - Sales & Marketing, NIIT Technologies Ltd.
- Radhika Binani, Chief Product Officer, PolicyBazaar.com
- Ashwin Padmanabhan, Chief Operating Officer, RBNL